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Choose Your Own Adventure At #B2BSMX

Choose Your Own Adventure At #B2BSMX

June 12, 2019  - avatar Marisa Jentz

Choose your own adventure stories are a wildly popular form of storytelling. From Netflix’s recent Black Mirror: Bandersnatch movie to Telltale Games’ The Walking Dead interactive video game series and the popular children’s book series from Bantam Books, choose your own adventure stories allow audiences to develop personalized stories based on their own decisions.

Revisit Your Messaging Strategy For The New Buyer’s Journey

Revisit Your Messaging Strategy For The New Buyer’s Journey

June 3, 2019  - avatar Brenda Caine, Content4Demand

It’s not your imagination. The B2B buyer’s journey has changed — and the changes aren’t making your job as a content marketer any easier. In truth, the buyer’s journey is becoming more complex with more people involved at every stage. According to SiriusDecisions research, half of B2B buying decisions today involve a group of people. And that percentage goes up the bigger...

The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs

The Netflix Takeover: B2B Buyers Demand Consumer-Like Content Hubs

May 29, 2019  - avatar Elise Schoening

Bingeing is no longer confined to weekend marathons of Netflix hits such as “Stranger Things” and “Orange is the New Black.” Instead, consumer preferences are quickly transforming the business world, and forward-thinking brands are racing to create on-demand content hubs that meet modern B2B buyer expectations and are ready for their bingeing pleasure.

5 B2B Innovator Award Winners To Inspire You In 2019

5 B2B Innovator Award Winners To Inspire You In 2019

May 22, 2019  - avatar Elise Schoening

B2B marketers don’t have it easy. From aligning with sales, mastering ABM, executing personalized campaigns and proving ROI, the list of tasks keeps growing, along with the number of martech tools to manage.

Podcast: Brightcove CMO Shares Sneak Peek At PLAY, Chats Future Of Video Marketing

Podcast: Brightcove CMO Shares Sneak Peek At PLAY, Chats Future Of Video Marketing

May 13, 2019  - avatar Elise Schoening

This week, B2B marketers will gather in Boston for Brightcove’s annual PLAY event, taking place May 14-16. Brightcove CMO Sara Larsen sat down with Demand Gen Report prior to the event to discuss the short- and long-term goals she’s been working towards since joining the company in September, what attendees can expect at the event, how video marketing strategies are...

Top 10 Quotes From #COS19

Top 10 Quotes From #COS19

May 8, 2019  - avatar Demand Gen Report Team

This year’s Campaign Optimization Series included nearly a dozen sessions jam packed into one week and filled with tactical takeaways that will help you improve your content strategies, up your direct mail initiatives and create high-converting demand experiences for months to come. Oh, and did we mention there’s a session on Fyre Festival? Yup, we went there.

PFL CMO Says B2B Companies See ‘Real Costs’ Of Inundating Buyers, Discusses Omnichannel Digital Experiences

PFL CMO Says B2B Companies See ‘Real Costs’ Of Inundating Buyers, Discusses Omnichannel Digital Experiences

May 1, 2019  - avatar Brian Anderson

Customer experience has taken the main stage in the B2B community. Companies are pushing towards a customer-centric go-to-market strategy, but struggle with the repercussions of constant inundation from the marketing automation boom over the past decade.

DGR Book Club: 2019 Reads To Add To Your List

DGR Book Club: 2019 Reads To Add To Your List

April 23, 2019  - avatar Elise Schoening

Spring has finally sprung and what better way to enjoy the warm weather than to soak up the sun and dive into a new book that will help you polish up your marketing strategies and get ahead in 2019?

Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups

Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups

April 17, 2019  - avatar Andrew Gaffney

There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost universally to get prospects to raise their hand. The marketing team would be developing some compelling offer of a webinar, white paper or E-book, decide who to target, determine what the call-to-action (CTA) would be as a conversion point (sound familiar?), and...

The 3 Key Decisions To Webcast Series Success

The 3 Key Decisions To Webcast Series Success

April 10, 2019  - avatar Brian Anderson

Webcast series have become popular in the marketplace, aiming to provide a “binge-worthy” content option for target audiences while offering a different format that is more engaging and valuable. We here at Demand Gen Report, as well as all our brands under the G3 Communications umbrella, believe that the key to a successful webcast series lies in first defining production...

19 B2B Marketers To Follow In 2019

19 B2B Marketers To Follow In 2019

April 3, 2019  - avatar Marisa Jentz

We're constantly in awe of the talented practitioners that continue to push the boundaries of our industry and we’re lucky enough to be able to meet these marketers annually at the B2B Marketing Exchange. But it’s important to stay connected throughout the year and be inspired and challenged by our peers. Check out some of the top marketers specializing in areas such as ABM, influencer marketing, digital marketing and more that we...

3 Reasons To Add The B2B Sales & Marketing Exchange To Your Must-Attend Event List

3 Reasons To Add The B2B Sales & Marketing Exchange To Your Must-Attend Event List

March 27, 2019  - avatar Klaudia Tirico

Picture it: a warm August week in lovely Boston, a brand-new resort and casino, three epic marketing and sales events packed under one roof, networking with hundreds of your peers and all the clam chowder and lobster rolls you can eat. If all of the above sounds like a damn good time, then mark your calendars for the B2B Sales &...

Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution

Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution

March 19, 2019  - avatar Klaudia Tirico

I had the opportunity to attend Salesloft’s Rainmaker conference in Atlanta, Ga. last week, where leading sales experts took the stage to discuss changing buyer behaviors and how modern reps can adapt to these new expectations. A key theme of the event was the “sales revolution,” which focuses on how sales teams must cater to digital transformation and practice new...

Top #KeynoteInks Takeaways From The B2B Marketing Exchange

Top #KeynoteInks Takeaways From The B2B Marketing Exchange

March 13, 2019  - avatar Brian Anderson

At this year’s B2B Marketing Exchange, the team at Quarry partnered with Kelly Kingman and the B2B News Network to create beautiful #KeynoteInks of some of the most tweeted moments from the event. Twitter was a buzz with a variety of quotable quips from the event, but Kingman and her team caught some of the best ones and used them...

Top Tweets: #B2BMX 2019 Takeaways In 280 Characters Or Less

Top Tweets: #B2BMX 2019 Takeaways In 280 Characters Or Less

March 6, 2019  - avatar Demand Gen Report Team

More than 1,200 B2B marketing experts and practitioners packed into the Hyatt Regency Resort and Spa in Scottsdale, Ariz. for the 2019 B2B Marketing Exchange. The three-day event, held February 24-26, included over 60 sessions, workshops and case studies designed to helped attendees see B2B marketing through a new lens.

Elise Schoening

Elise Schoening