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Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups

Time To Hit Reset On B2B Campaign Creation To Focus On Business Outcomes Over Sign Ups

April 17, 2019  - avatar Andrew Gaffney

There was a time in the not-too-distant past when the goal of B2B campaigns was simply and almost universally to get prospects to raise their hand. The marketing team would be developing some compelling offer of a webinar, white paper or E-book, decide who to target, determine what the call-to-action (CTA) would be as a conversion point (sound familiar?), and...

The 3 Key Decisions To Webcast Series Success

The 3 Key Decisions To Webcast Series Success

April 10, 2019  - avatar Brian Anderson

Webcast series have become popular in the marketplace, aiming to provide a “binge-worthy” content option for target audiences while offering a different format that is more engaging and valuable. We here at Demand Gen Report, as well as all our brands under the G3 Communications umbrella, believe that the key to a successful webcast series lies in first defining production...

19 B2B Marketers To Follow In 2019

19 B2B Marketers To Follow In 2019

April 3, 2019  - avatar Marisa Jentz

We're constantly in awe of the talented practitioners that continue to push the boundaries of our industry and we’re lucky enough to be able to meet these marketers annually at the B2B Marketing Exchange. But it’s important to stay connected throughout the year and be inspired and challenged by our peers. Check out some of the top marketers specializing in areas such as ABM, influencer marketing, digital marketing and more that we...

3 Reasons To Add The B2B Sales & Marketing Exchange To Your Must-Attend Event List

3 Reasons To Add The B2B Sales & Marketing Exchange To Your Must-Attend Event List

March 27, 2019  - avatar Klaudia Tirico

Picture it: a warm August week in lovely Boston, a brand-new resort and casino, three epic marketing and sales events packed under one roof, networking with hundreds of your peers and all the clam chowder and lobster rolls you can eat. If all of the above sounds like a damn good time, then mark your calendars for the B2B Sales &...

Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution

Salesloft CMO Sydney Sloan Discusses New Ways Of Engaging Buyers In Sales Revolution

March 19, 2019  - avatar Klaudia Tirico

I had the opportunity to attend Salesloft’s Rainmaker conference in Atlanta, Ga. last week, where leading sales experts took the stage to discuss changing buyer behaviors and how modern reps can adapt to these new expectations. A key theme of the event was the “sales revolution,” which focuses on how sales teams must cater to digital transformation and practice new...

Top #KeynoteInks Takeaways From The B2B Marketing Exchange

Top #KeynoteInks Takeaways From The B2B Marketing Exchange

March 13, 2019  - avatar Brian Anderson

At this year’s B2B Marketing Exchange, the team at Quarry partnered with Kelly Kingman and the B2B News Network to create beautiful #KeynoteInks of some of the most tweeted moments from the event. Twitter was a buzz with a variety of quotable quips from the event, but Kingman and her team caught some of the best ones and used them...

Top Tweets: #B2BMX 2019 Takeaways In 280 Characters Or Less

Top Tweets: #B2BMX 2019 Takeaways In 280 Characters Or Less

March 6, 2019  - avatar Demand Gen Report Team

More than 1,200 B2B marketing experts and practitioners packed into the Hyatt Regency Resort and Spa in Scottsdale, Ariz. for the 2019 B2B Marketing Exchange. The three-day event, held February 24-26, included over 60 sessions, workshops and case studies designed to helped attendees see B2B marketing through a new lens.

Mastering The Millennial Mindset: Brian Fanzo Shares Sneak Peek Into His B2BMX Keynote

Mastering The Millennial Mindset: Brian Fanzo Shares Sneak Peek Into His B2BMX Keynote

February 20, 2019  - avatar Klaudia Tirico

The B2B landscape is constantly changing, and today’s buyers are more informed than ever, especially as new generations like Millennials and Gen Z make up more of the workforce. It’s crucial for businesses to abide by this change and cater their marketing efforts to buyer preferences and needs.

5 Fresh Takeaways That Changed Even My View On Account-Based Strategies

5 Fresh Takeaways That Changed Even My View On Account-Based Strategies

February 13, 2019  - avatar Brian Anderson

At Demand Gen Report, as well as at our sister publication ABM In Action, we have made it our mission to ensure that we’re providing the latest trends and best practices in the growing realm of account-based strategy. But during a recent webcast we produced with our friends at Engagio, I realized that there is always something to learn when...

The Company You Keep: 3 Key Factors For Increasing Focus On Customer Retention

The Company You Keep: 3 Key Factors For Increasing Focus On Customer Retention

February 6, 2019  - avatar John Gaffney, Contributing Writer

Of all the tech company IPOs launched in 2018, including Softbank, Dropbox and Spotify, only one was singled out by investor cheat sheet Seeking Alpha. Eventbrite, it stated, was one of the top IPOs of the past few years. Why? Eventbrite’s customer retention rate. The company kept 97% of its customers during 2017-2018. “I’d say that, over the past five years...

4 Simple Steps To Marie Kondo Your Marketing Data

4 Simple Steps To Marie Kondo Your Marketing Data

January 30, 2019  - avatar Elise Schoening

Research shows that nearly half of marketers (43%) say their database initiatives need significant improvement. So, if looking at your MAP and CRM systems sparks stress instead of joy, it may be time for a Marie Kondo makeover.

3 Misconceptions Of B2B Sales Engagement Dogma

3 Misconceptions Of B2B Sales Engagement Dogma

January 23, 2019  - avatar Brian Anderson

There are countless numbers of sales strategy books on bookshelves and sales coaches at every tradeshow, preaching to the masses the right way to find success while selling. It’s gotten to the point where many practices have been so engrained into sales training that it is considered doctrine — when in reality, it varies from buyer to buyer.

How 3 B2B Brands Use Stickers, Ugly Christmas Sweaters & Care Packages To Build A Dedicated Fanbase

How 3 B2B Brands Use Stickers, Ugly Christmas Sweaters & Care Packages To Build A Dedicated Fanbase

January 16, 2019  - avatar Elise Schoening

Creating happy, loyal customers takes more than just a stellar product and 24/7 customer support. The best brands go the extra mile to surprise and delight their customers with stand-out gifts that allow them to show off their pride, become more invested in the community and connect with other users.

The #B2BMX Afterparty: How To Keep The Fun Times Going In Scottsdale

The #B2BMX Afterparty: How To Keep The Fun Times Going In Scottsdale

January 8, 2019  - avatar Klaudia Tirico

Would you rather spend this winter stuck in your office hiding from the cold, or join thousands of your peers in a beautiful desert oasis with a plethora of things to do?

Top B2B Marketers Share Their New Year’s Resolutions

Top B2B Marketers Share Their New Year’s Resolutions

January 2, 2019  - avatar Marisa Jentz

As 2019 kicks off, it's time to reflect on your goals for the New Year and brainstorm how you can meet and exceed them in your personal and professional life.  If you’re looking for some inspiration, check out this collection of resolutions from industry experts, including authors David Meerman Scott and Pam Didner, Jeff Pedowitz of The Pedowitz Group, Masha Finkselstein of Google, Kelvin Gee of Oracle and Michael Brenner...

Marisa Jentz

Marisa Jentz