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Feature Articles

Feature Articles

Exclusive Survey Report: Business Executives’ Content Preferences & Consumption Habits

Business executives are increasingly wary of sales messaging, as The Content Preferences Survey, conducted by DemandGen Report, found that 75% of respondents encourage solution providers creating content to “curb the sales messaging.” Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects understand the…

New Data On Changing Content Preferences Revealed During Content2Conversion Conference In New York City

Business executives are increasingly wary of sales messaging, new research from DemandGen Report shows. The Content Preferences Survey, which includes responses from 120 business executives, found that 75% of respondents encourage solution providers creating content to “curb the sales messaging.” The survey, developed to understand the research patterns and content…

DemandGen Report Announces Killer Content Award Winners

The First Annual Killer Content Awards recognize organizations that have raised the bar in content marketing tactics. Winners were formally honored at an awards ceremony April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on…
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