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SiriusDecisions Summit Points To Growing Need For ‘Demand Center’ Services Concept

At a time when most marketing and sales executives are searching for ways to accelerate the speed of their pipelines, the SiriusDecisions Summit once again helped to provide some direction on how best-in-class BtoB organizations are still driving demand and closing deals.

The Summit, held last week in Scottsdale, AZ, drew a packed house of leading executives from both sales and marketing teams, and helped to introduce several new concepts and terminology which will help to shape the priorities around sales and marketing alignment.

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