Latest In: acton

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Act-On Launches Apple Mail Privacy Protection Tool

Act-On Launches Apple Mail Privacy Protection Tool

Act-On Software aims to provide marketers with solutions that empower them to engage targets at every step of…

Solution Spotlight November 14
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Act-On Software Releases Automation-Based SMS Channel

Act-On Software Releases Automation-Based SMS Channel

Act-On Software, a growth marketing automation platform, unveiled a fully integrated SMS automation channel built directly into its…

Industry News April 29
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Act-On Secures $20M In Growth Finance Funding

Act-On Secures $20M In Growth Finance Funding

Act-On Software, a growth marketing automation platform, procured $20 million in growth financing capital from existing investors U.S.…

Financial News March 18
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Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models

Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than…

Industry News March 3
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Act-On Unveils New Automated Journey Builder Tool

Act-On Unveils New Automated Journey Builder Tool

Act-On Software, a growth marketing platform, has launched an Automated Journey Builder solution, a visual and flexible UX…

Industry News October 1
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Act-On Pivots To Growth Marketing, Announces Software & Brand Updates

Act-On Pivots To Growth Marketing, Announces Software & Brand Updates

Act-On Software, a growth marketing platform, has unveiled updated capabilities, a refreshed interface and new product announcements designed…

Industry News June 17
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AuditFile Achieves Conversion Rates 3X Higher Than SaaS Industry Average

AuditFile Achieves Conversion Rates 3X Higher Than SaaS Industry Average

AuditFile, a cloud-based audit automation software, needed a solution that would allow its team to develop and implement a…

Case Studies August 14
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Exclusive Q&A: Act-On CEO Discusses Product Innovation, State Of Marketing Automation

Exclusive Q&A: Act-On CEO Discusses Product Innovation, State Of Marketing Automation

When Act-On Software announced the appointment of Kate Johnson as its new CEO, it also revealed a plan…

Industry News June 20
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Act-On Announces Strong Fiscal And Customer Growth For First Quarter Of 2018

Act-On Announces Strong Fiscal And Customer Growth For First Quarter Of 2018

Act-On Software, the adaptive marketing automation provider, announced strong fiscal and customer growth in the first quarter of…

Industry News June 1
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3 Things To Keep In Mind For GDPR Email Messaging

3 Things To Keep In Mind For GDPR Email Messaging

We're coming down to the wire for GDPR compliance. I'm sure all our readers are quite familiar with…

Blog May 8
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Abram Interstate Insurance Increases Email Open Rates By 40% With Marketing Automation

Abram Interstate Insurance Increases Email Open Rates By 40% With Marketing Automation

Abram Interstate Insurance Services, a B2B marketing company that caters to insurance agents, turned to the marketing automation…

Case Studies March 15
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Study: Only 27% Of Marketing Automation Users Say It Impacts Contribution To Pipeline

Study: Only 27% Of Marketing Automation Users Say It Impacts Contribution To Pipeline

When it comes to marketing automation, marketers have only scratched the surface of its potential, according to a…

Industry News August 15
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