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DocuSign Appoints Scott Olrich CMO

DocuSign announced it has named marketing veteran Scott Olrich as CMO of the digital transaction management company. Olrich brings 25 years of experience in the technology and SaaS space to the DocuSign. He was previously advisor to private tech companies in Silicon Valley.

Data And CX Among Top Challenges Marketing Leaders Face Today

CMOs and senior marketing leaders today continue to be challenged across the board, from driving big picture vision and technology transformation to guiding teams toward improvement in areas such as content creation and campaign execution. I recently had a glimpse at the data behind Forbes Media’s CMO as Culture Warrior: The 8 Essential Characteristics of High Performing Marketing Leaders report. The report focuses on the essential characteristics of successful marketing leadership, but what I found particularly interesting were some of the more quantitative numbers the publisher gathered.

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Brian Kardon Joins ThinkingPhones As New CMO

Kardon BrianBrian Kardon, the former CMO of Lattice Engines and Eloqua, joined ThinkingPhones, a mobile-based business communications provider, as CMO. In his new role, Kardon will be lead the company's brand awareness, demand generation and global marketing integration initiatives.

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