Oracle Marketing Cloud Upgrade Boosts Targeting And Segmentation
More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of…
Industry News March 7More powerful targeting and segmentation capabilities, robust dashboards and a wizard for building email campaigns are some of…
Industry News March 7Oracle has acquired BlueKai, a cloud-based Big Data platform that enables companies to personalize online, offline and mobile…
Industry News February 24Will Salesforce.com's acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation…
Industry News June 6Marketo confirmed today that it plans to conduct an initial public offering. Industry sources expect the IPO to…
Industry News February 26While the data-driven approach has proven to be an elusive goal for many BtoB organizations, new dashboard tools…
Industry News August 9By David M. Raab, Principal, Raab Associates It's almost a cliché that today's buyers can gather product information…
Industry News March 23