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The Use Of Neuroscience In Marketing: Mixing Creativity And Science To Boost Campaign Impact

The Use Of Neuroscience In Marketing: Mixing Creativity And Science To Boost Campaign Impact

Editor's Note: This Demanding View is the second of a two-part series of articles from Hawthorne Direct. Part…

Demanding Views September 22
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The Use Of Neuroscience In Marketing: The Brain Tells No Lies

The Use Of Neuroscience In Marketing: The Brain Tells No Lies

Editor's Note: This Demanding View is the first of a two-part series of articles from Hawthorne Direct. Neuroscience…

Demanding Views September 1
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Big Data Requires Marketers To Embrace The “Science And Art” Approach

Big Data Requires Marketers To Embrace The “Science And Art” Approach

The impact of Big Data on business practices such as marketing are profound, and will continue to be…

Demanding Views May 20
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