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5 Fresh Takeaways That Changed Even My View On Account-Based Strategies

At Demand Gen Report, as well as at our sister publication ABM In Action, we have made it our mission to ensure that we’re providing the latest trends and best practices in the growing realm of account-based strategy. But during a recent webcast we produced with our friends at Engagio, I realized that there is always something to learn when it comes to one of the hottest trends in B2B business today.

  • Published in Blog

Engagio Unveils Account-Based Attribution Solution

Engagio, a marketing orchestration software company, announced it has launched Dash Account Based Attribution, a solution designed to help B2B marketers measure ROI and make better decisions about driving business outcomes at high-value accounts with multi-touch attribution.

Marketo Co-Founders Back Together At Engagio

Phil Fernandez, Co-founder, former CEO and Chairman of Marketo, has joined the account-based marketing and sales company Engagio on an advisory level. The move puts him in partnership with his fellow Marketo co-founder Jon Miller, who left the company to launch Engagio in 2015.

Why Calling ‘Plays’ Could Become A Critical Talent For B2B Marketers

PlaysOnChalkboardWhen you hear B2B marketers talk amongst their peers or give presentations to an audience, terms like nurtures and campaigns are often the words they use to describe their initiatives to engage prospects.

That vernacular is starting to shift a bit, though. At a recent “ABM After Hours” event in NYC, hosted by Everstring, instead of discussing nurture streams or campaign themes, the two speakers were referencing “coordinated plays” to review recent programs.

  • Published in Blog

Need For Nimble, Customer-Centric Marketing Highlights 2014 Sales Acceleration Summit

Sales Acceleration Summit 2014B2B marketing and sales professionals must work together to meet the ever-changing needs of buyers. To be successful, marketing and sales teams need to personalize their communication with their audiences as they nurture them through the buying cycle.

At the 2014 Sales Acceleration Summit — hosted by InsideSales.com — more than 20,000 marketing and sales executives virtually gathered to attend roughly 80 presentations, looking to educate attendees on best practices for nurturing leads, optimizing the sales and marketing relationship and leveraging content throughout the sales funnel.

Webinar: Content, Follow-up And Scoring Key To Converting Prospects

webinars shutterstock 134249441Lead generation remains a primary focus of B2B marketers, but many prospects fall through the cracks before they can even be qualified as a lead for the sales team. In a recent webinar titled: 3 Ways To Convert More Prospects Into Leads, speakers outlined the steps that B2B marketers need to take to properly nurture leads: relevant content, timely follow-up and effective lead scoring.

According to Craig Elias, creator of Trigger Event Selling and Chief Catalyst of SHiFT Selling, B2B marketers need to align their content with the events that trigger a purchase.

Marketo Targets Email Marketers With Dialog Edition

marketo LogoMarketo announced the Dialog Edition, a new solution designed to help email marketers transition from traditional email marketing to automated email campaigns.

“The ‘slash and blast’ approach to email marketing is becoming less and less effective,” said Jon Miller, VP Marketing Content Strategy for Marketo, in an interview with Demand Gen Report. “Email marketers want to develop personalized, long-term campaigns to engage buyers, but they need an easier way to accomplish that goal. This product is aimed at marketers who are currently using an email service provider and want to move from a manual approach to an automated process for email campaign management.”

DGR TV: Jon Miller, Marketo

 

Jon Miller, VP of Marketing, Marketo

Demand Gen Report spoke with Jon Miller, VP Marketing for Marketo, on the floor at this year’s Dreamforce Cloud Expo. Miller discusses the company’s sponsorship of the biggest-ever Dreamforce event, how and why social marketing has evolved into such an important part of companies’ B2B demand generation strategies, and Marketo’s own innovations around building the social enterprise.

Episode Notes:

  • Published in DGR TV
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