With the emergence of marketing automation software specifically designed for small businesses, the technology is finally scaling among SMBs. In fact, according to Gartner, 98% of all SMBs are looking at marketing automation for the first time. But, for these first-timers, the landscape of options and figuring out how to implement them can be overwhelming. So, it’s helpful to ask a simple question — what makes a successful marketing automation strategy?
Optimizing an existing lead generation engine on limited resources can be tough, but more top-funnel advertising will only get marketers so far. This infographic from Lenati highlights how B2B organizations can accelerate their pipeline growth by investing wisely in solutions that fit into their existing marketing stacks, provide full-funnel insight and align with their go-to-market strategies.
Sales and marketing technology provider LeadGenius helps companies connect with decision-makers through automated emails. After experiencing some setbacks with third-party software, the company turned to Nylas, an email application for sales professionals, to help them streamline email marketing for their customers.
Campaign Monitor, an email marketing and automation software provider, has unveiled its new Visual Journey Designer. Now available to Campaign Monitor customers at no additional cost, Visual Journey Designer enables users to create customer journeys with drag-and-drop workflow tools that enhance personalization and timeliness, according to the company.