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Big Data Marketing Is No Longer A Gamble

YouMon TsangBy You Mon Tsang, CMO, Vocus

In the gambling world, handicapping is a science. The best prognosticators compile endless results, statistics and outside factors to determine the outcome of a game that is yet to take place.

But despite meticulous care and understanding, even the best predictions often fall short of expectations. Hence the fact that no one had a perfect March Madness bracket. Marketing campaigns, despite the same level of research, are also subject to this fate.

Vocus Marketing Suite Integrates Email, Social, Search and Publicity

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Vocus, a provider of cloud-based marketing software, announced new and enhanced features in its Marketing Suite, which now integrates email, social media, search and publicity.

The  iContact email platform, which Vocus acquired last year, is now fully integrated into the Vocus Marketing Suite. The Buying Signals module monitors social media to notify marketers when customers are ready to buy their product or service. The Business Streams feature provides marketers with a single management point to receive marketing opportunities such as sales leads, media interview requests and social media conversations.

Vocus Acquires iContact, Plans Integrated Marketing Software Suite for SMBs

By Matt McKenzie, Contributing Editor

Marketing software provider Vocus announced last week that it had acquired iContact, a provider of cloud-based email and social marketing software. The $159 million purchase is expected to be of particular interest to B2B marketers working at small and midsized firms — the primary target market for both companies today.

Vocus originated as a provider of software and services to PR professionals. In recent years, however, the company expanded its cloud-based offering to include a broader suite of marketing-oriented products that embrace social media, search, and publicity tools (including its 2006 purchase of PRWeb) designed for marketers as small and midsized firms.

Vocus Acquires iContact, Plans Integrated Marketing Software Suite for SMBs

By Matt McKenzie, Contributing Editor

Marketing software provider Vocus announced last week that it had acquired iContact, a provider of cloud-based email and social marketing software. The $159 million purchase is expected to be of particular interest to B2B marketers working at small and midsized firms — the primary target market for both companies today.

Vocus originated as a provider of software and services to PR professionals. In recent years, however, the company expanded its cloud-based offering to include a broader suite of marketing-oriented products that embrace social media, search, and publicity tools (including its 2006 purchase of PRWeb) designed for marketers as small and midsized firms.

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