Latest In: advocacy

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How Text Messaging Apps Could Apply To B2B: Marketers Eyeing New Channel To Engage Next-Gen Customers

How Text Messaging Apps Could Apply To B2B: Marketers Eyeing New Channel To Engage Next-Gen Customers

Messaging applications are a common appliance on smartphones today. Facebook Messenger, What's App and Slack all play an…

Industry News May 16
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3 Key Areas Where B2B Tech Companies Should Encourage Employee Advocacy

3 Key Areas Where B2B Tech Companies Should Encourage Employee Advocacy

B2B tech companies are fueled by innovation. The common goal is to make the day-to-day easier and more…

Demanding Views April 16
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Exclusive Q&A: Influitive's Mark Organ Emphasizes Potential Of Advocate Marketing

Exclusive Q&A: Influitive’s Mark Organ Emphasizes Potential Of Advocate Marketing

I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to…

Blog December 20
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#B2BMX Preview: Real-World Examples Prove B2B Marketing Doesn't Have To Be Boring

#B2BMX Preview: Real-World Examples Prove B2B Marketing Doesn’t Have To Be Boring

The Content2Conversion Conference has grown substantially over the past three years — both in terms of attendees and…

Industry News February 1
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Act-On Debuts New Module For Social Media Attribution

Act-On Debuts New Module For Social Media Attribution

Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform.…

Solution Spotlight September 5
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Referral Marketing Yields Results For B2B Marketers

Referral Marketing Yields Results For B2B Marketers

As B2B marketers seek alternatives to traditional demand generation efforts such as email marketing, many are launching referral…

Industry News September 9
Adam Needles ANNUITASBy Adam Needles advocacy Annuitas Balancing the Demand Equation: The Elements of a Successful buyer insights Chief Strategy Officer demand process Is the CEO the problem? loyalty marketing ROI Modern B2B Demand Generation Model
Adam Needles ANNUITAS

Is The CMO The Problem?

By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, "[W]e see B2B…

Demanding Views August 28
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Influitive Helps B2B Marketers Fire Up Fans With Mobile And Embedded Advocacy Tools

Influitive, a provider of advocate marketing tools, today announced its Summer 2013 product release that includes new capabilities…

Industry News June 25
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