Latest In: attribution models

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Three Market Trends Driving Demand For Attribution Analysis

Three Market Trends Driving Demand For Attribution Analysis

Attribution analysis is the process of gathering engagement data from multiple channels to trace and calculate the influence…

Demanding Views October 4
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Netskope Streamlines Data Processes With Improved Attribution Models, Internal Collaboration

Netskope Streamlines Data Processes With Improved Attribution Models, Internal Collaboration

Netskope, a computer security software provider, sought to build a comprehensive go-to-market (GTM) strategy that allowed its marketing…

Case Studies August 23
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LeadsRx Adds Ad Analytics Capabilities To Attribution Platform

LeadsRx Adds Ad Analytics Capabilities To Attribution Platform

LeadsRx recently added new capabilities to its marketing attribution platform, incorporating over-the-top (OTT) ad analytics within multi-touch attribution…

Solution Spotlight January 11
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Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved…

Industry News July 22
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LeadsRx Launches Version 3.0 Of Attribution Platform

LeadsRx Launches Version 3.0 Of Attribution Platform

LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to…

Solution Spotlight May 4
attribution models data insights LeadsRX marketing attribution Marketing Campaign Development marketing optimization
LeadsRX Unveils Insights Service Designed To Streamline Attribution Processes

LeadsRX Unveils Insights Service Designed To Streamline Attribution Processes

LeadsRx, a multitouch marketing attribution software, launched LeadsRx Insights, a service designed to help customers dig into client…

Solution Spotlight April 3
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Openprise Releases New Campaign Attribution Capabilities

Openprise Releases New Campaign Attribution Capabilities

Openprise has launched new campaign attribution capabilities in the Openprise Data Orchestration Platform, which are designed to help…

Industry News August 14
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Bizible Unveils Attribution Integration For LinkedIn Advertising

Bizible Unveils Attribution Integration For LinkedIn Advertising

Bizible, a marketing attribution and planning solution, announced a new integration with LinkedIn Advertising that positions users to…

Industry News August 7
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Bizible Updates Custom Attribution Modeling With Machine Learning

Bizible Updates Custom Attribution Modeling With Machine Learning

Bizible, a B2B marketing attribution solution, announced it has updated its custom attribution modeling with machine learning recommendation…

Industry News January 31
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Act-On Debuts New Module For Social Media Attribution

Act-On Debuts New Module For Social Media Attribution

Act-On’s Advanced Social Media Module adds social publishing, listening and reporting capabilities to the company’s marketing automation platform.…

Solution Spotlight September 5
attribution models B2B Fusion Group Bizible first touch Full Circle Insights Heinz Marketing Jon Russo last touch Lattice Engines Marketing and Sales marketing attribution marketing attribution attribution models marketing and sales first touch last touch multi-touch Bizible Lattice Engines Heinz Marketing Jon Russo B2B Fusion Group Full Circle Insights multitouch
Advanced Attribution Models Emerge For B2B Marketers

Advanced Attribution Models Emerge For B2B Marketers

Marketing attribution models and tools are emerging that enable B2B marketers to tie sales to specific marketing campaigns…

Industry News October 14
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