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Silver Peak Improves Its Sales Networking Performance With Multi-Level Lead Scoring

Silver Peak Systems, Inc. develops Wide Area Network (WAN) acceleration software designed to reduce the amount of traffic sent across the Wide Area Network (WAN) and deliver information locally whenever possible.  The company serves large clients like AT&T, Panasonic and Ernst & Young. Santa Clara, CA-based Silver Peak has been able to generate 30% more programs without additional staff since implementing the eTrigue Professional platform for Demand Generation.

Market2Lead Launches New Operations Version To Speed New Campaigns

Targeting small to medium-sized businesses looking to accelerate the launch of demand generation ement effective campaigns but lack the appropriate resources, Market2Lead recently announced the availability of Marketing Operations Services (MOS), a suite of services designed to help users get the most value from their investment. The new suite of services includes turnkey execution of up to two demand generation/lead nurturing campaigns per month, as well as campaign testing and campaign performance reports.

Funnelholic Q&A with Andrew Gaffney, Editor Of DemandGen Report

1.    What are the three trends you see emerging in 2009?
The first and most prominent would be more emphasis on lead nurturing as companies look to maximize their marketing investments. When the economy was still in a growth mode, it was easy for B2B marketers to keep paying for more new leads to feed the funnel. Now, as efficiency has become the rule of the day, companies realize they can’t afford to let valid contacts waste away in their database.

Full Interview Here.

SiriusDecisions Summit Points To Growing Need For ‘Demand Center’ Services Concept

At a time when most marketing and sales executives are searching for ways to accelerate the speed of their pipelines, the SiriusDecisions Summit once again helped to provide some direction on how best-in-class BtoB organizations are still driving demand and closing deals.

The Summit, held last week in Scottsdale, AZ, drew a packed house of leading executives from both sales and marketing teams, and helped to introduce several new concepts and terminology which will help to shape the priorities around sales and marketing alignment.

Eloqua Extends Free Implementation Service, Offers Rapid Rollout For Express

Looking to protect its position in the SMB market, Eloqua launched a complimentary implementation service program this week. The free service offer is designed to accelerate and simplify the deployment of Eloqua Express, the entry level version of the company’s Conversion Suite marketing automation platform.

Designed for quick set up and included for free as part of an Eloqua Express subscription, the service is aimed at marketers who only need basic configuration.  By working with a certified partner, Eloqua claims new Express customers can have automated marketing programs running inside a week.

Search Strategies Starting To Intersect With Demand Generation Efforts As Budgets Shift To Online

The intersection of search engine marketing and demand generation is narrowing substantially as more budgets are shifting offline dollars to online media and also getting more sophisticated about how they convert traffic into opportunities.  

Several of the speakers at this week’s Search Engine Strategies Conference & Expo in New York shared success stories on how search optimization efforts, coupled with demand generation strategies, had resulted in a higher volume and improved quality of opportunities for their sales organizations.

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