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Demandbase Secures $10 Million in Funding To Expand Real-Time ID

Demandbase, Inc., announced today it has closed a $10 million round of financing to support accelerated growth of the Demandbase Real-Time ID Service. 

Sutter Hill Ventures, a venture firm with a 50-year track record of investing in technology based startups, led the round of funding. Existing investors Sigma Partners, Altos Ventures, and Adobe Systems, participated in the round.

New Study Finds BtoB Corporate Web Sites Underperforming To Maximum Lead Generation Potential


BtoB corporate web sites are vastly underperforming in terms of lead generation, new research shows. A vast majority (80%) of BtoB organizations surveyed indicated that their web sites are not performing to maximum lead generation potential, according to the 2011 Demandbase National Marketing and Sales Study, released today.

While more than half (60%) of respondents reported that they know and understand their prospects well, marketers are still struggling to understand how prospect behavior correlates to lead generation.

Demandbase partnered with Focus Expert Network to conduct the study via online channels in May 2011. Based on the results of the survey, corporate web sites remain the primary hub to harness customer interest driven by online marketing activities.

Demandbase Builds Momentum Via Real-Time ID Service, Partners With Bulldog Solutions

Demandbase, Inc. announced that more than 30 new Eloqua customers have selected Demandbase Real-Time ID to optimize web experiences since the company announced the plug-in to Eloqua’s marketing automation suite at the Eloqua Experience conference in October 2010.

The Demandbase Real-Time ID Service is designed to identify existing customers, target accounts, industries and other business attributes of the web visitor before web pages are served, to optimize interactions with personal engagements. The technology also can be plugged into existing Eloqua forms, requiring fewer questions to be asked of visitors (from an average of 12 to five fields).

DemandGen Report Announces Cutting Edge Companies Added As Sponsors For Content2Conversion Conference in New York City


Innovators in the world of B2B marketing are stepping up in support of the industry’s first annual Content2Conversion Conference, as DemandGen (DGR) today announced new sponsors. The new event, which is being held Tuesday, April 24th at the Times Center in Manhattan, will be sponsored by cutting edge companies including:

  • Demandbase, a real time targeting and personalization platform for B2B marketers;
  • Eloqua, a provider of Revenue Performance Management solutions;
  • Gisteo, a provider of custom promotional video services;
  • HubSpot, a provider of inbound marketing software;
  • KnowledgeVision, an interactive online video platform;
  • Manticore Technology, a provider of SaaS marketing automation; and
  • PRNewswire, a news and information distribution services provider.

DemandGen Report Announces Cutting Edge Companies Added As Sponsors For Content2Conversion Conference in New York City


Innovators in the world of B2B marketing are stepping up in support of the industry’s first annual Content2Conversion Conference, as DemandGen (DGR) today announced new sponsors. The new event, which is being held Tuesday, April 24th at the Times Center in Manhattan, will be sponsored by cutting edge companies including:

  • Demandbase, a real time targeting and personalization platform for B2B marketers;
  • Eloqua, a provider of Revenue Performance Management solutions;
  • Gisteo, a provider of custom promotional video services;
  • HubSpot, a provider of inbound marketing software;
  • KnowledgeVision, an interactive online video platform;
  • Manticore Technology, a provider of SaaS marketing automation; and
  • PRNewswire, a news and information distribution services provider.

DemandBase Adds D-U-N-S Support To B2B Web Analytics Solution


DemandbaselogoDemandBase
, a provider of on-demand B2B marketing software, today announced support for Dun & Bradstreet D-U-N-S numbers. DemandBase will add the new capabilities to its existing Real-Time Identification Service solution.

DemandBase gives B2B marketers the ability to identify and analyze incoming web traffic based on more than 40 business attributes, including company name, size, location, annual revenue, and industry type. Marketers can use this information to segment incoming traffic, tailor content marketing to specific audiences, generate more accurate analytics, and capture lead-generation data without the use cookies. The Real-Time Identification Service can also be integrated with a number of leading marketing automation, CRM and analytics platforms.

Several Sessions From Sold Out Content2Conversion Conference To Be Streamed Via BrightTALK Platform


More than 250 B2B marketers will come together next week in New York City for the inaugural Content2Conversion Conference, Tuesday, April 24 at The Times Center in Midtown Manhattan.

The sold out conference is an educational daylong event focused on empowering B2B marketers with strategies for mapping, developing and utilizing content marketing to nurture the buyer relationship and enhance conversions.

DemandBase Adds D-U-N-S Support To B2B Web Analytics Solution


DemandbaselogoDemandBase
, a provider of on-demand B2B marketing software, today announced support for Dun & Bradstreet D-U-N-S numbers. DemandBase will add the new capabilities to its existing Real-Time Identification Service solution.

DemandBase gives B2B marketers the ability to identify and analyze incoming web traffic based on more than 40 business attributes, including company name, size, location, annual revenue, and industry type. Marketers can use this information to segment incoming traffic, tailor content marketing to specific audiences, generate more accurate analytics, and capture lead-generation data without the use cookies. The Real-Time Identification Service can also be integrated with a number of leading marketing automation, CRM and analytics platforms.

DemandGen Report Announces Cutting Edge Companies Added As Sponsors For Content2Conversion Conference in New York City


Innovators in the world of B2B marketing are stepping up in support of the industry’s first annual Content2Conversion Conference, as DemandGen (DGR) today announced new sponsors. The new event, which is being held Tuesday, April 24th at the Times Center in Manhattan, will be sponsored by cutting edge companies including:

  • Demandbase, a real time targeting and personalization platform for B2B marketers;
  • Eloqua, a provider of Revenue Performance Management solutions;
  • Gisteo, a provider of custom promotional video services;
  • HubSpot, a provider of inbound marketing software;
  • KnowledgeVision, an interactive online video platform;
  • Manticore Technology, a provider of SaaS marketing automation; and
  • PRNewswire, a news and information distribution services provider.

New Approaches To Automating B2B Marketing Debated By Industry Thought Leaders

Last week Bulldog Solutions hosted a webcast, "The State of Demand Generation 2012: Trends and Guidance,” hosted by Bulldog Solutions. The webcast, which featured three expert panelists, who also contributed to a recent DemandGen special report on this topic, examined several of the most important challenges and opportunities facing B2B marketers.

One area where the panelists differed involved the importance of persona-driven versus account-driven approaches to B2B marketing. "One of the biggest obstacles we face is that we don't pay enough attention to the fact that we sell to companies and not individuals," noted Jason Stewart, Director of Marketing at Demandbase. "B2B techniques of one-to-one marketing are sort of encroaching into our B2B space" – a trend, he noted, that leads to marketers "neglecting the top of the funnel" as they lean too heavily upon tools that profile and target individual buyers.

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