MRP Prelytix is designed to help companies acquire new business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. The platform uses streaming predictive analytics to deliver insight-driven ABM as a standalone platform, or through full CRM and MAP integrations, according to the company.
InsideView’s latest release, Apex, is designed to help marketers plan and execute go-to-market strategies. The new product aims to combine data from a company’s system with external market data from InsideView. It can then use machine learning to discover and visualize market opportunities.
Sojourn Solutions, a marketing optimization firm, has announced its partnership with Bizible, a B2B marketing attribution and planning software. The partnership will position Sojourn Solutions to offer marketing attribution capabilities to its clients, while Bizible will receive a partner that can offer implementation services to Oracle Eloqua clients.
BrightFunnel, a marketing attribution platform, has announced the launch of its Machine Learning Attribution Engine, which is designed to help marketers better predict which marketing investments lead to revenue. The company said the new offering builds on its previous patent filing on Dynamic Attribution Models.
Bizible announced it has launched a revenue planning solution that incorporates machine learning capabilities. The new solution, which relies on proprietary algorithms, enables B2B marketers to do channel mix modeling and forecasting dynamically using historical data and various “what if scenarios.”