- Published in News Briefs
SalesLoft, a sales engagement platform, announced the launch of a new mobile app, machine learning capabilities and a new reporting framework at the company’s annual Rainmaker conference in Atlanta, Ga. The new features are designed to help companies uncover insights and embed intelligence into their SalesLoft platform and CRM to optimize their sales performance and achieve new levels of engagement with prospects.
MRP Prelytix is designed to help companies acquire new business by triggering joint sales and marketing actions, activating data insights and measuring and optimizing success based on revenue impact. The platform uses streaming predictive analytics to deliver insight-driven ABM as a standalone platform, or through full CRM and MAP integrations, according to the company.
InsideView’s latest release, Apex, is designed to help marketers plan and execute go-to-market strategies. The new product aims to combine data from a company’s system with external market data from InsideView. It can then use machine learning to discover and visualize market opportunities.
Sojourn Solutions, a marketing optimization firm, has announced its partnership with Bizible, a B2B marketing attribution and planning software. The partnership will position Sojourn Solutions to offer marketing attribution capabilities to its clients, while Bizible will receive a partner that can offer implementation services to Oracle Eloqua clients.