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#B2BSMX Explores New Executive Realities & Strategies That Drive Revenue

#B2BSMX Explores New Executive Realities & Strategies That Drive Revenue

The second year of the B2B Sales & Marketing Exchange, hosted by Demand Gen Report, in partnership with…

Industry News October 29
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Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

Pipeline Velocity Measurement Becomes Next Stage Of Maturity, Revenue Growth

The pressure is on — marketers are becoming more responsible for driving revenue. In fact, Forrester research shows…

Industry News October 10
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5 Steps To Strategic Partnering In 2018

5 Steps To Strategic Partnering In 2018

I don't have time or resources to invest in partnerships that exchange kind words and tchotchkes but produce precious few business deals. Below…

Demanding Views December 1
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The Five Stages of Maturity In Customer-Centric Revenue Operations

The Five Stages of Maturity In Customer-Centric Revenue Operations

Something very complex and wonderful is happening in B2B marketing organizations. It is a transformation of legacy tech…

Demanding Views June 30
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3 Proven Strategies On How To Run Marketing Like A Profitable Business

3 Proven Strategies On How To Run Marketing Like A Profitable Business

Close to 80% of all B2B marketers are now tasked with driving revenue, yet barely a third can…

Demanding Views March 31
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Are You Underestimating Marketing's Influence On Revenue?

Are You Underestimating Marketing’s Influence On Revenue?

What is your mental picture of the marketing/sales funnel? If you see a single funnel with prospects dropping…

Demanding Views September 30
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Industry Experts Weigh In On Microsoft's LinkedIn Acquisition

Industry Experts Weigh In On Microsoft’s LinkedIn Acquisition

With Microsoft spending a whopping $26.2 billion to purchase LinkedIn, the company is positioning itself with the likes…

Blog July 6
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The High Cost Of Status Quo

By Debbie Qaqish, Principal Partner and Chief Strategy Officer, The Pedowitz GroupIn the world of B2B marketing today,…

Demanding Views April 19
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The Rise Of The Marketing Technology Officer

Marketers are using technology, specifically marketing automation platforms, to make an impact on revenue. In a recent study…

Demanding Views January 3
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Marketo Ramps Up Marketing Nation With Program Exchange, Partner Ecosystem

On November 14, Marketo announced the launch of LaunchPoint, the company's new partner ecosystem. The announcement was the…

Industry News November 20
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