Latest In: predictive

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Making The Leap From A Static To Real-Time Action Model For Predictive Selling

Making The Leap From A Static To Real-Time Action Model For Predictive Selling

AI-enabled sales technologies have made predictive selling a reality by combining data and analytics to drive sales success.…

Demanding Views March 6
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AgilOne Launches New Customer Insights Application On Oracle Cloud Marketplace

AgilOne Launches New Customer Insights Application On Oracle Cloud Marketplace

AgilOne, a predictive marketing cloud, has announced the launch of its Customer Data and Engagement Hub for the…

Industry News May 30
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Planning Ahead: 4 B2B Trends To Master For 2017

Planning Ahead: 4 B2B Trends To Master For 2017

As 2016 comes to a close, you're probably already having conversations with your team about how you are…

Blog November 9
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The 2016 Lead LifeCycle Series: Tools And Tactics Marketers Can Use, From ToFu To BoFu

The 2016 Lead LifeCycle Series: Tools And Tactics Marketers Can Use, From ToFu To BoFu

As the buying journey becomes increasingly complex, B2B companies need to engage with prospects at all stages of…

Industry News August 3
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How Data-Driven Account-Based Marketing Can Help Achieve Sales And Marketing Alignment

How Data-Driven Account-Based Marketing Can Help Achieve Sales And Marketing Alignment

Once upon a time, account-based marketing (ABM) was called account-based sales. Sales teams would decide which big fish…

Demanding Views July 8
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New Releases and Partnerships In Predictive Aim To Elevate Lead Targeting

New Releases and Partnerships In Predictive Aim To Elevate Lead Targeting

The rise in predictive marketing capabilities continued its upward climb this week, with many key players launching solutions…

Industry News May 25
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Infer Broadens Oracle Eloqua Integration With Behavioral Modeling Solution

Infer Broadens Oracle Eloqua Integration With Behavioral Modeling Solution

Predictive sales and marketing platform Infer has integrated with the Oracle Eloqua platform for a predictive behavioral modeling…

Industry News April 25
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YesPath Introduces A Data-Centric Approach To Account-Based Marketing

YesPath Introduces A Data-Centric Approach To Account-Based Marketing

YesPath is an account-based marketing platform designed to help sales and marketing teams build relationships with targeted accounts…

Solution Spotlight April 19
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Infer Unveils Predictive Prospect Management Platform

Infer Unveils Predictive Prospect Management Platform

Infer, a predictive technology provider, has launched its prospect management platform intended to customer profiles and identify opportunities…

Industry News November 6
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Radius Unveils CMO Insights Reporting Tool

Radius Unveils CMO Insights Reporting Tool

Radius, a predictive marketing software provider, launched a new reporting tool for Salesforce users designed to provide real-time…

Industry News September 11
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