Latest In: segmentation

AnalyticsIQ Claritas Data management data strategies segmentation
AnalyticsIQ & Claritas Team Up To Help Drive Marketing ROI

AnalyticsIQ & Claritas Team Up To Help Drive Marketing ROI

AnalyticsIQ, a provider of predictive people-based data, revealed a new partnership with Claritas, a data-driven company, to offer…

Industry News August 2
Account Profiling AI Crownpeak data analysis digital experience Experience Optimization Platform personalization segmentation
Crownpeak Experience Optimization Engine Analyzes Digital Activity To Help Optimize Digital Content

Crownpeak Experience Optimization Engine Analyzes Digital Activity To Help Optimize Digital Content

The Experience Optimization Engine from digital experience platform Crownpeak is designed to enable organizations to build and optimize…

Solution Spotlight October 18
crosschannel Crownpeak digital engagement Experience Optimization Platform personalization segmentation
Crownpeak Launches Experience Optimization Platform For Cross-Channel Digital Engagement

Crownpeak Launches Experience Optimization Platform For Cross-Channel Digital Engagement

Crownpeak, a digital experience platform (DXP), unveiled a new digital experience optimization tool called Crownpeak Experience Optimization Engine.…

Industry News September 17
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email marketing email marketing campaigns GrowFlare Hubspot Mediafly personalization segmentation Spear Marketing Group Terminus
Marketers Get Creative With Email In 2020 By Personalizing, Segmenting & Restructuring The Channel To Increase Engagement

Marketers Get Creative With Email In 2020 By Personalizing, Segmenting & Restructuring The Channel To Increase Engagement

With the pandemic canceling in-person events, companies have turned to virtual engagement methods to reach their target audiences…

Industry News November 18
MessageGears partnership Personalized messaging Sageflo segmentation
MessageGears & Sageflo Partner To Empower Personalized Messaging

MessageGears & Sageflo Partner To Empower Personalized Messaging

MessageGears, an enterprise marketing technology provider, has partnered with marketing campaign management software Sageflo to help distributed marketing…

Industry News October 15
6sense ABM dynamic segments intent data LinkedIn linkedin campaign manager segmentation
6sense Announces Integration With LinkedIn Campaign Manager

6sense Announces Integration With LinkedIn Campaign Manager

6sense, an account engagement platform, has announced the integration of its Dynamic Segments with LinkedIn's Campaign Manager feature.…

Industry News May 23
#COSeries ABM strategies ABM targeting B2BDE19ED business strategies Content4Demand Data management Data Quality Demandbase Drift empathy Folloze Hubspot lead generation LeadMD LeanData Marketing and Sales MRP ON24 Openprise PFL ROI RollWorks sales leads segmentation Triblio Vidyard
#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality

#COSeries Recap: Empathy, ABM & Data-Driven Digital Campaigns Become Top Priorities For B2B Strategies In New Reality

With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies…

Industry News May 20
ABM hypersegmentation machine-learning omnichannel personalization segmentation Zylotech
Why Machine Learning Matters To B2B Companies

Why Machine Learning Matters To B2B Companies

B2C companies use machine learning for a wide range of use cases ranging from personalized recommendations, intelligent chatbots…

Demanding Views August 30
buyer's journey marketing data personalization segmentation
3 Tips And Tricks For Creating More Impactful & Personalized Campaigns

3 Tips And Tricks For Creating More Impactful & Personalized Campaigns

Driven by new data, tools and technologies, the state of B2B marketing segmentation and personalization has reached an…

Demanding Views February 22
ActOn Software Adaptive Journeys AI artificial intelligence Demandbase ERDM Evergage personalization realtime analytics tool segmentation
Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding…

Industry News September 13
Aprimo campaign management content marketing SaaS segmentation
Aprimo Introduces New Campaign Management Feature

Aprimo Introduces New Campaign Management Feature

Aprimo Campaign is a campaign management solution designed to access and select lead lists from millions of contacts…

Solution Spotlight June 12
ABM Accountbased marketing Demandbase Jon Russo Madison Logic retargeting salesforce segmentation
B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

B2B Marketers Report Stronger Results From Retargeting Programs Tied To ABM, Segmented Campaigns

After seeing mixed results with early forays into display ad retargeting, B2B brands are reporting significantly better success…

Industry News May 24
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