Latest In: thirdparty data

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State Of Database Strategies In 2024: Practitioners Restructuring Data Collection To Prioritize ‘Opt-In’ Methods

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and…

Industry News February 20
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Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…

Industry News February 7
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Buying Groups Help B2B Marketers Win At Data-Driven Advertising

Buying Groups Help B2B Marketers Win At Data-Driven Advertising

As companies like Snowflake and AWS lean into first-party, data-driven advertising following the impending demise of third-party cookies,…

Demanding Views October 13
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Intentsify Releases Next-Gen Precision Intent Intelligence Solution

Intentsify Releases Next-Gen Precision Intent Intelligence Solution

Intentsify, a provider of buyer intent data and intent activation solutions, released the next evolution of its proprietary…

Industry News February 24
buying journey firstparty data Forrester Millennial buyers personalization targeting thirdparty data
Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers

Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers

Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester's “Buyers' Journey Survey, 2022” found that…

Blog February 22
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ZoomInfo Expands Global Business Contact Database To More Than 235M Profiles

ZoomInfo Expands Global Business Contact Database To More Than 235M Profiles

ZoomInfo, a go-to-market software, data and intelligence provider, revealed its global contact database has grown to more than…

Industry News October 5
Data management firstparty data MediaWallah thirdparty data
How The Loss Of Data Interoperability Will Impact Advertising

How The Loss Of Data Interoperability Will Impact Advertising

The promise of the open web starts with data interoperability — and third-party data has traditionally served as…

Demanding Views April 29
firstparty cookies firstparty data Mastermind thirdparty cookies thirdparty data
Stop Collecting First-Party Data & Do This Instead

Stop Collecting First-Party Data & Do This Instead

With third-party cookies on the outs and new privacy policies on the horizon, B2B and B2C companies alike…

Demanding Views November 19
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Intent Signals: Which Ones Are Truly Actionable?

Intent Signals: Which Ones Are Truly Actionable?

Remember “predictive analytics” — now more commonly referred to in B2B marketing and sales circles as “intent?” Well,…

Demanding Views May 21
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It's Time To Stop Treating All Intent Data The Same

It’s Time To Stop Treating All Intent Data The Same

Buyer intent data is quickly becoming a must-have dataset for sorting likely-to-convert prospects from those who are less…

Demanding Views April 30
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Survey: 48% Of B2B Marketers Leverage Third-Party Data For ABM

Survey: 48% Of B2B Marketers Leverage Third-Party Data For ABM

B2B marketers are finding that third-party data has a positive impact on identifying prospects within target accounts, according…

Industry News March 24
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