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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

Marketing Calculator Author Guy Powell Urges Execs To Connect On Measurement

Over the last 20 years, Guy Powell has researched and presented his findings and methods on marketing measurement to thousands of marketers all across the globe. His new book Marketing Calculator captures his latest research and thinking around the concept and discipline of marketing measurement, tracking the ROI from marketing…

Markies Awards Recognize 9 Leaders In Key Areas Of Demand Generation

The second annual Markies Awards were handed out in Las Vegas this week, recognizing innovative and visionary marketers in the field of demand generation. The awards were presented to winners in nine categories at Eloqua Experience ’08, with specific nods to ground-breaking campaigns and programs for sales and marketing effectiveness,…

Picking 5 Of The Top 15 Time Wasters of Inside Sales & Lead Generation

By Kenneth Krogue, President, While technology can eliminate many inefficiencies and time-wasters from sales and marketing organizations, some problem areas tend to be outside the reach of technological solutions. More time is wasted as a result of poor strategy, bad hiring, unqualified leadership, and a lack of performance management…

Take 5: Eloqua CEO Offers Outlook On Emerging Solutions & Challenges

Being the biggest kid on the marketing automation block comes with its share of plusses and minuses. After taking the reins as CEO at Eloqua last year, Joe Payne has managed to maintain Eloqua’s impressive growth pace, while also keeping a watchful eye on the growing number of competitors challenging…
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