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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

7 Tips For Increasing Conversions On Free Trials To Customers

The recent explosion of SaaS (hosted) solutions has brought about a resurgence in software vendors utilizing free trials as a primary means of acquiring new customers. Fortunately for them, these companies can now take full advantage of today’s sophisticated marketing automation technology that enables automatic, personalized, rules-based, follow-up e-mails to…
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