Social data analytics provider Crimson Hexagon has raised $20 million in growth equity financing. The funding, led by Sageview Capital, positions the company to expand its global sales and marketing team and infrastructure. The company has raised $17.5 million in previous funding rounds.
Crimson Hexagon’s company base has expanded more than 75% in the past 12 months, and its platform now caters to more than 10,000 active users. The company also has expanded its team abroad by 50%, with a growing employee base in London in the same time frame.
Recent partnerships and enhancements include:
- An OEM partnership with business intelligence and analytics provider Birst;
- The integration of anonymized Facebook topic data into its platform; and
- The expansion of a unique preferred analytics partnership with Tumblr.
“With this funding from Sageview Capital, we are building on our organic growth by expanding our resources, signifying a new level of commitment to our customers,” said Stephanie Newby, CEO of Crimson Hexagon and Founder of Golden Seeds, in an interview with Demand Gen Report. “By providing deeper and more valuable consumer insights, our brand and agency customers will continue to use social intelligence to propel their businesses and drive return on investment.”
