Folloze, an account-based marketing sales platform, has raised $7.3 million in funding, co-led by Canvas Ventures and NEA. The finance round will help accelerate the company’s market traction and grow its sales, marketing and customer success teams, according to Folloze.
“The opportunity is huge, both from a customer ROI and from a buyer value proposition,” said Etai Beck, CEO of Folloze, in a statement. “We are delighted to see such highly regarded investors supporting this vision and our path to empower the digital salesperson.”
According to Demand Gen Report’s 2016 ABM Benchmark Survey Report, nearly half of B2B marketers have an ABM strategy in place, and 47% cite “sales and marketing alignment” as a challenge. The Folloze platform is designed to help marketers enable salespeople to use content campaigns, content automation, actionable account analytics and other marketing techniques within their sales tools, the company said.