Get Smart Content, a multichannel personalization platform provider, has raised $3.5 million in a round of funding led by Origin Ventures. The investment is intended to continue enhancing the brand's platform, which is designed to boost content personalization for B2B organizations.
The company will also use the funding to expand its sales team in an effort to gain more mid-market and enterprise clients, as well as promote further growth in all segments. In the past year, the company has seen growth in revenue and formed strategic partnerships with BlueKai, Demandbase, Marketo and Salesforce and others
The company has also increased its roster of B2B clients, including:
- Iron Mountain;
- Siemens; and
- Rockwell Automation.
“This new funding allows us to immediately ramp up sales to grab an even greater share of this growing market," said Jim Eustace, founder and CEO of Get Smart Content.