LookBookHQ, a content engagement solution, announced it has received $11 million in a Series B funding round led by Edison Partners, with participation from Hyde Park Venture Partners. The round brings the company’s total equity funding to roughly $17 million since it was founded in 2012.
The company said that the funding will be used to accelerate product innovation within the LookBookHQ Intelligent Content Platform. LookbookHQ also plans to expand its employee base to more than 100 by the end of 2017 to support its growing list of clients.
“We believe that great marketing is at the heart of great companies,” said Mark Opauszky, CEO of LookBookHQ, in a blog post detailing the announcement. “Marketers should have the power to generate transformative outcomes for their businesses, their audiences and themselves. The rapid success our customers see is proof that B2B marketers should rightfully challenge the current status quo and expect to achieve more.”
