Manticore Technology announced a new version of its marketing automation platform, with new capabilities designed to further feed the sales pipeline. The new version features integration of with some of the world’s largest social media directories including Jigsaw, LinkedIn, and Facebook, in an effort to enable marketing departments to deliver sales with tools to develop and expand their pipeline.
The integration with social channels comes in direct response to increased activity among Manticore’s customer base. “Social media integration is a must for marketers around the globe,” said Jack Johnson, Sr. Director of Global Marketing Programs, Saba, a leading global provider of strategic human capital management (HCM) software and services. “The new social media capabilities coupled with Manticore Technology’s already robust marketing automation platform allows our marketing team to deliver invaluable tools to our sales team to identify new sales leads and gain insight into existing opportunities, increasing their pipeline.”
In addition to the new social media integration, Manticore Technology also unveiled executive HYPERLINK "http://www.manticoretechnology.com/" marketing dashboards in salesforce.com. “You can’t manage what you can’t measure,” said Jeff Erramouspe, president, Manticore Technology. “Manticore Technology’s unrivaled executive dashboards in salesforce.com deliver knowledge into top performing campaigns, campaign/pipeline influence reports, and revenue generated by campaigns from inception.”
Megan Heuer, Research Director at Sirius Decisions, agreed that dashboards will become more essential as automation systems drive more leads and data. “Marketers today are awash in data but usually it’s an embarrassment of riches, with tons of data but few actionable insights,” said Heuer. “Dashboards need to leverage marketing automation and deliver strategic analysis that lets marketers make smart decisions to drive growth.”