Seismic, a sales and marketing enablement platform, announced that it has raised $100 million in a Series E funding round led by Lightspeed Venture Partners and T. Rowe Price Associates, Inc. General Atlantic, JMI Equity, and Jackson Square Ventures also participated in the round, which brings the company’s total funds raised to date up to $179 million.
The company said it plans to use the funding to accelerate product innovation and expand its reach across global markets. As part of the agreement, John W. Thompson, Venture Partner at Lightspeed and Chairman at Microsoft, will join Seismic’s Board of Directors.
“Sales enablement has quickly grown into a cornerstone practice in sales and marketing across a wide array of industries and businesses sizes,” said Doug Winter, Co-Founder and CEO of Seismic, in a statement. “With the addition of [Thompson] and new investor partners Lightspeed and T. Rowe Price, we look forward to further leading the way in making it a foundational business practice across the globe.”