SnapApp, an interactive content creation platform, has closed $10.2 million in funding from principal investor Providence Strategic Growth. The company will use the series B round to support growth initiatives, including accelerating product development and innovation, sales growth and potential acquisitions.
The funding round follows a Series A investment of $12 million in 2015.
SnapApp was founded in 2011 to help marketers create, publish and measure interactive content that generates engaging experiences for audiences. The platform is used by companies such as Influitive, Paycor, Brightcove and CEB.
"We are thrilled to help drive SnapApp's incredible growth and look forward to continuing to work with [the team] to realize their many opportunities," said Mark Hastings, Managing Director and Head of Providence Strategic Growth, in a statement. "Interactive content has gone from a niche market to a requirement and is now a cornerstone for successful marketing teams at companies of all sizes. We are excited about [SnapApp’s] potential for continued growth."