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Brandwatch Acquires BuzzSumo

Brandwatch, a social intelligence company, has announced it has acquired the popular content marketing and influencer identification platform BuzzSumo, bringing BuzzSumo’s technology to its global client base. Terms of the deal were not disclosed.

Sizmek To Acquire Rocket Fuel

1aRocketFuelSizmek, a people-based optimization and data activation platform, has entered an agreement to acquire predictive marketing platform Rocket Fuel. Under the terms of the merger agreement, an affiliate of Sizmek will buy all of the outstanding shares of Rocket Fuel’s common stock for $2.60 per share in cash—representing approximately $145 million enterprise value for Rocket Fuel.

Gartner Acquires CEB For $2.6 Billion

Technology research firm Gartner announced it has agreed to acquire advisory company CEB Inc. The company said the transaction is valued at $2.6 billion in cash and stock, and has a total enterprise value of approximately $3.3 billion. The deal is expected to close in the first half of 2017.

Madison Logic Acquired By Private Equity Firm Clarion Capital Partners

Clarion Capital Partners, a NY-based private equity firm, announced that it has acquired account-based marketing and data management platform Madison Logic. Terms of the deal were not disclosed, but a Fortune article tags the sale price at above $150 million since the company filed a Hart-Scott-Rodino notification. That filing is only required when a deal is more than $150 million.

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