Sizmek, a people-based optimization and data activation platform, has entered an agreement to acquire predictive marketing platform Rocket Fuel. Under the terms of the merger agreement, an affiliate of Sizmek will buy all of the outstanding shares of Rocket Fuel’s common stock for $2.60 per share in cash—representing approximately $145 million enterprise value for Rocket Fuel.
SAVO Group, a provider of enterprise-grade sales enablement solutions, announced that it has acquired KnowledgeTree, a sales enablement tool designed to predict and measure the impact of marketing content on sales. The company said the acquisition will allow SAVO to offer both a basic and advanced sales enablement solution.
Clarion Capital Partners, a NY-based private equity firm, announced that it has acquired account-based marketing and data management platform Madison Logic. Terms of the deal were not disclosed, but a Fortune article tags the sale price at above $150 million since the company filed a Hart-Scott-Rodino notification. That filing is only required when a deal is more than $150 million.