Subscribe

SurveyMonkey Acquires TechValidate To Expand Content Creation Offerings

SurveyMonkey, an online survey and data insights platform provider, has acquired TechValidate, a marketing content automation solution, for an undisclosed fee. The acquisition positions SurveyMonkey to expand its B2B offerings by enabling users to create content from the data gathered through the company's survey collection and analysis services.

TechValidate is designed to help users turn customer experience data into content that can be leveraged across all marketing and sales channels. Along with delivering market research and customer insights, the platform can also offer content in multiple formats, including:

  • Case studies;
  • ROI analyses;
  • Customer testimonials; and
  • Reviews.

“TechValidate’s automated content-generation platform helps customers get more from their survey results,” said Bill Veghte, CEO of SurveyMonkey. “They’ve taken data analytics one step further and moved into easily and effortlessly producing verified marketing content.”

The Salesforce.com-ExactTarget Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?

SalesforceExactTargetWill Salesforce.com’s acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation function is going to get gobbled up by CRMs, the way Oracle swallowed Eloqua? While it is still early in the game, most experts who spoke with Demand Gen Report said the ExactTarget deal was a positive move for the marketing automation space. However, independent vendors will have to address other marketing functions such as budgeting, content planning and financial applications to remain viable in the long term.

“It is a brilliant move for [Salesforce.com] that gives entry into B2C markets, addresses a critical functional weakness in their own system, and gives them Pardot marketing automation for free,” said David M. Raab, Principal, Raab Associates. “Marketing automation sits right between email and CRM, so once you control those two, then marketing automation pretty much comes along for the ride. But I don’t think SFDC will shut out competitors, so it’s not an immediate death sentence for independent marketing automation vendors.”

Marketo Announces IPO Plans

marketo LogoMarketo confirmed today that it plans to conduct an initial public offering. Industry sources expect the IPO to take place during Q3 of 2013, following a standard SEC review and other preparatory actions.

Experts say the Marketo IPO is designed to capitalize on the company’s strong Q4 and Q1 financial performance, as well as the buzz following Eloqua’s acquisition by Oracle, which was finalized this month.

HubSpot Moves Into Marketing Automation Space With Acquisition Of Performable


Expanding bhubspot_and_performableeyond its core of inbound into the middle of the funnel, HubSpot announced its acquisition of marketing automation company Performable this week. The acquisition is intended to expand the functionality of HubSpot’s platform, and enhance its customers’ ability to turn more visitors into leads and customers.

HubSpot VP of Marketing Mike Volpe told DemandGen Report the acquisition will help accelerate company growth. “First, we instantly have more advanced MoFu (middle of the funnel) functionality to sell to customers now,” he said. “Second, it gives us the ability to grow with our customers and serve larger companies. Finally, the combination of these two product teams gives us the best product development team in all of BtoB software, so we will be improving and enhancing our products at a rapid rate.”

Act-On Software Acquires Assets of Marketbright


Act-On Software
has acquired the assets of Marketbright, including its customers, intellectual property, marketing materials and knowledge base. The company will pick up Marketbright’s free email platform IP, but has other plans for upcoming freemium offerings, according to Act-On CEO Raghu Raghavan.

Newly acquired customers will join Beaverton, OR-based Act-On’s existing 350-client roster, including brands like Siemens and Motorola.

HubSpot Acquires Social Media Firm Oneforty; Attempts Guinness Record For Largest Online Seminar


HubSpot
announced yesterday its acquisition of Oneforty, a social media marketing company based in Cambridge, MA. Oneforty developed a directory of social media applications that will be merged into the HubSpot App Marketplace. Additionally, Oneforty’s social media marketing tool called SocialBase also  will be incorporated into the HubSpot product.

News of the acquisition comes just two months after HubSpot acquired marketing automation provider Performable. In March 2011, HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. “Having Oneforty join our team and working with them on transforming marketing is exciting,” said HubSpot CEO Brian Halligan. “The combined social media expertise of HubSpot and Oneforty will benefit all of our customers.”

HubSpot Acquires Social Media Firm Oneforty; Attempts Guinness Record For Largest Online Seminar


HubSpot
announced yesterday its acquisition of Oneforty, a social media marketing company based in Cambridge, MA. Oneforty developed a directory of social media applications that will be merged into the HubSpot App Marketplace. Additionally, Oneforty’s social media marketing tool called SocialBase also  will be incorporated into the HubSpot product.

News of the acquisition comes just two months after HubSpot acquired marketing automation provider Performable. In March 2011, HubSpot received $32 million in Series D funding from Sequoia Capital, Google Ventures, and Salesforce.com. “Having Oneforty join our team and working with them on transforming marketing is exciting,” said HubSpot CEO Brian Halligan. “The combined social media expertise of HubSpot and Oneforty will benefit all of our customers.”

Salesforce.com Acquires Social Customer Service Platform Assistly


Salesforce.com
announced yesterday its acquisition of Assistly, an instant customer-service help desk built for the cloud.

Salesforce.com acquired Assistly for approximately $50 million in cash, net of cash acquired, according to a press release. Salesforce.com also assumed Assistly’s unvested options and will issue restricted stock units to certain Assistly shareholders.

Assistly was founded in 2009 by Alex Bard (CEO); Gary Benitt (COO); Brad Birnbaum (CTO); and Jeremy Suriel, (Chief Architect). Company investors include Bullpen Capital, Index Ventures, salesforce.com, Social Leverage and True Ventures.

Subscribe to this RSS feed