Latest In: Content Marketing Institute

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Less Than One-Quarter Of Enterprise Marketers Have Advanced Content Martech Skills

Less Than One-Quarter Of Enterprise Marketers Have Advanced Content Martech Skills

Sixty-one percent of marketers say their enterprise organization is extremely or very committed to content marketing. Yet, only…

Industry News February 13
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Interactive Content, Syndication Networks Fuel Buyer Insights, Go-To-Market Strategies

Interactive Content, Syndication Networks Fuel Buyer Insights, Go-To-Market Strategies

The value of content marketing extends beyond just a top-of-funnel activity. When leveraged correctly, content insights can provide…

Industry News February 7
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New Research: Top-Performing Marketers Prioritize Audience Needs, Leverage Email And Educational Content For Nurturing

New Research: Top-Performing Marketers Prioritize Audience Needs, Leverage Email And Educational Content For Nurturing

Ninety percent of best-in-class marketers put their audience’s informational needs above their company’s sales/promotional messages, according to new…

Industry News October 12
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Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Forward-Thinking B2B Marketers Partner With Influencers To Create Cross-Channel, Long-Term Campaigns

Risk aversion is becoming a top motivator for B2B buyers. Research shows 78% of buyers are dedicating more…

Industry News July 18
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The 3 Cs Of Sales And Marketing Success

The 3 Cs Of Sales And Marketing Success

Getting B2B buyers excited about a product or service requires one thing: cooperation between marketing and sales teams.

Demanding Views June 1
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New Research Shows Audience-Building Is Main Priority For Content Marketers

New Research Shows Audience-Building Is Main Priority For Content Marketers

New research from the Content Marketing Institute (CMI) and MarketingProfs shows that 80% of B2B content marketers agree…

Industry News September 28
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Study: Less Than Half Of Marketers Have A Strategy For Managing Content As A Business Asset

Study: Less Than Half Of Marketers Have A Strategy For Managing Content As A Business Asset

Many content marketers believe their organization values content as an asset, according to research conducted by the Content…

Industry News July 13
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Industry Experts Share Their Best Social Media Marketing Advice

Industry Experts Share Their Best Social Media Marketing Advice

As a Millennial, I've been an advocate of social media since the early days of MySpace. Peer recommendations…

Blog October 25
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Study: 62% Of B2B Marketers Find Success With Content Marketing

Study: 62% Of B2B Marketers Find Success With Content Marketing

Content marketing is getting better by the year, according to The Content Marketing Institute.  The organization released its…

Industry News September 28
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UBM Adds Another Event To Its Roster With Content Marketing Institute Acquisition

UBM Adds Another Event To Its Roster With Content Marketing Institute Acquisition

UBM, a multinational media company and B2B events organizer, has acquired Content Marketing Institute (CMI) for $17.6 million.…

Financial News June 1
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Study: Technology Marketers Make Progress With Content Marketing Strategy

Study: Technology Marketers Make Progress With Content Marketing Strategy

While most technology marketers have embraced content marketing, their practices have changed over the past year, resulting in…

Industry News March 24
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Marketers Turn To Organic Marketing Initiatives To Boost Content Engagement

Marketers Turn To Organic Marketing Initiatives To Boost Content Engagement

Marketers are creating more organic content marketing initiatives — fueled by SEO and insights gained through content performance…

Industry News November 4
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