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Experts Reveal Content Marketing Truisms—And A Few Important Non-Truisms


Content marketing is nothing new. Regardless of the type of content, the goals remain the same: inform, educate, engage and provide value to prospects.

A recent content marketing roundtable, sponsored by Bizo, highlighted different aspects of content marketing followed by executive viewpoints from panelists: Joe Chernov, VP of Marketing for Kivey; Ann Handley, Chief Content Officer at MarketingProfs; Matt Johnson, CMO of uTest; and Todd Wheatland, VP of Thought Leadership and Marketing for Kelly Services.

DemandGen Report Announces Killer Content Award Winners


kca_12_capThe First Annual Killer Content Awards recognize organizations that have raised the bar in content marketing tactics. Winners were formally honored at an awards ceremony April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.

Content creation has become a key way for B2B companies to provide insight on current industry trends and concerns, while spreading awareness of their solutions and services. From E-books, white papers and case studies — to blogs, newsletters and webinars — many organizations have gone the extra mile to create engaging content that relates to prospects’ buying needs and company pain points.

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