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Marketing Automation Vendors Report Solid Growth Trajectory As Q2 Wraps


chart_growth_imageRecent research has pointed to growth in the marketing automation category slowing from its break-neck pace of last year, but recent results from leading vendors support strong momentum for the category heading into the second half of the year.

Several vendors reported June was their strongest month ever in terms of adding new customers, and leading providers reached further milestones in their growth. 

Socially-Driven Tools, SMB Adoption Drive Marketing Automation Growth In Q3

Marketing automation vendors reported another healthy quarter of growth in revenue and new customers in Q3 2011. Driven largely by the increased adoption among SMB organizations, the category continues to grow and industry analysts point to more telling developments in the space.

 “We’re still seeing strength in the market; vendors are announcing Q3 quarter sales rates similar to second quarter,” noted David Raab, Principal, Raab Associates, Inc. “The market is beginning to stratify more clearly by client segment: microbusiness vendors (Infusionsoft, OfficeAutoPilot, Genoo, MakesBridge) have more clearly separated themselves from SMB systems (Pardot, Act-On, Net Results, SalesFusion) and from Enterprise vendors (Eloqua, Aprimo, Neolane).  HubSpot and Marketo are straddling: still largely SMB but looking to penetrate the Enterprise. I’m not sure they can serve both.”

Socially-Driven Tools, SMB Adoption Drive Marketing Automation Growth In Q3

Marketing automation vendors reported another healthy quarter of growth in revenue and new customers in Q3 2011. Driven largely by the increased adoption among SMB organizations, the category continues to grow and industry analysts point to more telling developments in the space.

 “We’re still seeing strength in the market; vendors are announcing Q3 quarter sales rates similar to second quarter,” noted David Raab, Principal, Raab Associates, Inc. “The market is beginning to stratify more clearly by client segment: microbusiness vendors (Infusionsoft, OfficeAutoPilot, Genoo, MakesBridge) have more clearly separated themselves from SMB systems (Pardot, Act-On, Net Results, SalesFusion) and from Enterprise vendors (Eloqua, Aprimo, Neolane).  HubSpot and Marketo are straddling: still largely SMB but looking to penetrate the Enterprise. I’m not sure they can serve both.”

Marketing Automation Vendors Report Solid Growth Trajectory As Q2 Wraps


chart_growth_imageRecent research has pointed to growth in the marketing automation category slowing from its break-neck pace of last year, but recent results from leading vendors support strong momentum for the category heading into the second half of the year.

Several vendors reported June was their strongest month ever in terms of adding new customers, and leading providers reached further milestones in their growth. 

Advanced CRM Integration Emerges As Key Piece Of MAP Success

The first consideration for new adopters of marketing automation platforms is making sure the solution can easily integrate with their existing CRM systems. However, as new users are getting more sophisticated with their processes and programs, industry insiders are stressing the nuances of the integration process, which can play a significant role in the success or failure of a rollout.

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