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Marketing Experts Convene For ‘The Great Marketing Conversation Part 2’ Web Event Today


Back in January, four marketing thought leaders assembled as part of The Great Marketing Conversation. The panel included:

Ardath Albee – CEO, Marketing Interactions and Author of eMarketing Strategies for the Complex Sale (@ardath421)

Mike Volpe – Chief Marketing Officer, HubSpot (@mvolpe)

Robert Rose – Author and Strategist-In-Residence, Content Marketing Institute (@Robert_Rose)

Marcus Sheridan – Speaker and blogger, The Sales Lion

(@TheSalesLion)

DemandGen Report Announces Killer Content Award Winners


kca_12_capThe First Annual Killer Content Awards recognize organizations that have raised the bar in content marketing tactics. Winners were formally honored at an awards ceremony April 24, 2012 in New York City at The Times Center, during DemandGen Report’s B2B Content2Conversion Conference, an industry-first educational and networking event focused on helping B2B marketers develop, map, measure and optimize content marketing strategies.

Content creation has become a key way for B2B companies to provide insight on current industry trends and concerns, while spreading awareness of their solutions and services. From E-books, white papers and case studies — to blogs, newsletters and webinars — many organizations have gone the extra mile to create engaging content that relates to prospects’ buying needs and company pain points.

Market Experts To Discuss Inbound & Content Marketing Strategies During Webinar

Screen_Shot_2012-01-23_at_11.55Today’s B2B buyers are enabled not just by the web, but also by a proliferation of digital channels. These shifts enable buyers to take control of the buying process by researching online before speaking with a salesperson. 

Given this new approach, marketing is evolving from a one-way “push” model into a two-way engagement model. Marketers must now demonstrate value and build trust by educating prospects throughout their buying journey. 

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