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TechTarget Enhances Priority Engine With Automated Target Profile Delivery

tech target placeitTechTarget, a technology media company which also sells data analytics services, has announced the latest release of its IT Deal Alert Priority Engine, a SaaS-based purchase intent insight platform, during the SiriusDecisions Summit in Las Vegas. The release features the launch of Automated Target Profile Delivery, which is designed to help marketing teams set up multiple ideal customer profiles within Priority Engine, as well as deliver purchase intent intelligence and prospects into their CRM and marketing automation platforms.

Radius Debuts Predictive Scoring, Integrates With Marketo

1radiusplaceitPredictive marketing platform Radius has integrated its SaaS solution with Marketo’s Engagement Marketing Platform. The partnership aims to help B2B marketers identify their most promising customer and prospect records to discover net-new opportunities within those segments. Marketers are then able to add net-new prospects directly to Marketo.

Cintell Launches Cloud-Based Persona Platform

Cintell announced the general availability of its cloud-based customer intelligence platform. The SaaS application positions B2B marketers to create, manage and share digital personas throughout their organizations.

“Most companies have their buyer personas in a PDF or a word document,” said Katie Martell, CMO and Co-founder of Cintell, in an interview with Demand Gen Report. “A cloud-based persona solution enables for the sharing of personas among the sales, marketing and content teams.”

In addition, the online personas can be integrated with marketing and sales automation tools, Martell noted. This enables marketers to refine their personas based on data from customer databases.

The SaaS persona platform is designed to help marketers:

Build Custom Models. The Cintell platform is designed for both new and experienced users who can leverage the pre-built, easy-to-use persona wizard informed by industry experts, or a fully customizable template-builder. Cintell supports an unlimited number of custom fields and field types, positioning users to manage complex buyer personas.

Understand The Full Buying Committee. B2B technology purchases involve multiple individuals with distinct needs and preferences, formulating a complex buying committee. The Cintell platform enables users to visualize and share relevant insights by committee, making it easy for teams to understand and utilize these insights.

Execute Persona-Based Sales and Marketing. The platform positions users to analyze contacts and add persona insights through a variety of matching capabilities, designed to enable relevant persona-driven tactics.

Akoonu Unveils Cloud-Based Content Marketing Solution

Akoonu placeitAkoonu, a buyer personas and customer journey mapping solution provider, launched a cloud-based content marketing platform. The solution is designed to help B2B marketers drive an integrated, data-driven content marketing strategy.

The offering positions marketers to develop and integrate detailed buyer personas and customer journey maps into their content creation strategy. Insights from the personas and customer journey maps can also be leveraged among both the marketing and sales teams to boost buyer engagement, according to company officials.

6sense Raises $20 Million In Series B Funding

6sense black sense logo RGB6sense has raised $20 million in a Series B funding round, which comes less than a year after launching its SaaS-based predictive intelligence platform.

The round of funding was led by Bain Capital Ventures (BCV), and brings the company's total financing to $36 million. Battery Ventures and Venrock, who both contributed in 6sense's successful Series A funding, also contributed to the round. Indy Guha, a BCV partner, will join the company's advisory board.

Certain Upgrades Software To Personalize Event Marketing

CertainLogoFlat150Certain Inc., a provider of enterprise event management solutions, announced enhancements to its SaaS platform that enable marketers to personalize events for attendees by steering them toward the appropriate educational content and connections.

“Events represent the last marketing channel to be fully digitized and integrated into sales and marketing infrastructure, although marketers are spending 25% to 36% of their budgets on events,” Betsy Zikalis, VP of Global Marketing for Certain, told Demand Gen Report. “The idea is to make events more productive for marketers and attendees, pointing attendees to the right activities, right sessions they should go to and social networks they should tap into based on their roles and interests, among other factors.”

Report Reveals Promising Future For Cloud Computing

Cloud ComputingMore companies are investing in cloud-based applications, including marketing automation, to take advantage of the low cost, improved security and mobile accessibility. In fact, cloud computing is expected to stay in the double digits through 2016.

“Cloud computing continues to grow,” according to a recent TechRepublic cloud-computing report. “Companies implementing SaaS solutions are overwhelmingly pleased with their outcomes, with 91% reporting that their SaaS solutions met or exceeded expectations.”

Etrigue Adds Mobile Access To DemandCenter Marketing Automation Application

eTrigue-Logo-300dpi-RGBeTrigue, a provider of software-as-a-service (SaaS) marketing automation systems, announced that its flagship DemandCenter marketing automation application now supports mobile operation and management with Apple iOS and Android mobile devices. eTrigue users now have smartphone or tablet access to their campaigns without the need to download and learn a separate application.

ExactTarget Acquires Pardot And iGoDigital

yesterday announced plans to acquire marketing automation solution provider Pardot and e-commerce personalization solution provider iGoDigital.

ExactTarget paid $95.5 million in total consideration for Pardot, including $85.5 million in cash and $10.0 million in ExactTarget common stock, and $21.0 million in total consideration for iGoDigital, consisting of $14.7 million in cash and $6.3 million in ExactTarget common stock.

Certify Data Systems Adopts Callidus LeadFormix For Marketing Automation

Callidus Software last week announced that it has closed an agreement with Certify Data Systems to adopt Callidus' LeadFormix marketing automation platform to manage and optimize the company's lead generation activities.

Certify Data Systems is a San Jose, Calif. based healthcare information technology company. The company's products are designed to facilitate the movement of information between hospitals, physicians, clinics and other healthcare facilities.

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