Marketo today introduced Spark by Marketo, a new brand tailored for the rapidly growing small business segment. Built on the same technology foundation as Marketo’s core solution, Spark is designed as a “purpose-built” marketing automation solution with core functionality, priced for small businesses focused on accelerating immediate growth.
Designed to bring components of the company’s professional edition to a more streamlined user interface, the Spark solution is paired with training, support and mentoring services to help small businesses create cost-effective marketing campaigns. Positioned as a separate brand and offering from Marketo, Spark is reportedly priced at $750 a month for 30,000 emails per month, with no annual contract.
- Published in News Briefs