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Marketo’s Launch Of Separate Spark Brand Heats Up Competition For SMB Market Share


Marketo
today introduced Spark by Marketo, a new brand tailored for the rapidly growing small business segment. Built on the same technology foundation as Marketo’s core solution, Spark is designed as a “purpose-built” marketing automation solution with core functionality, priced for small businesses focused on accelerating immediate growth.

Designed to bring components of the company’s professional edition to a more streamlined user interface, the Spark solution is paired with training, support and mentoring services to help small businesses create cost-effective marketing campaigns. Positioned as a separate brand and offering from Marketo, Spark is reportedly priced at $750 a month for 30,000 emails per month, with no annual contract.

Marketo’s $50 Million In New Funding Opens Door To IPO, Draws Greater Financial Scrutiny From Analysts


The news that Marketo raised another $50 million in new venture financing has turned the spotlight on to the marketing automation and Revenue Performance Management categories. While the new round, led by Battery Ventures, highlighted the continued growth of Marketo and the two categories, talk of a 2012 IPO has drawn increased scrutiny on the financial performance of the emerging sectors.

In announcing the new round, Marketo CEO Phil Fernandez pointed out that the company 2010 revenue came in at $14 million, and projected sales in 2011 would grow by 140%, putting revenue in the $35 million range. He also forecasted that Marketo’s revenue would double in 2012, and said there is a “strong possibility” of an IPO in the next 12 to 15 months.

In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both internationally and in product development, in the coming year.

Spark by Marketo Reports Rapid Growth In SMB Market


Marketo
today reported that its marketing automation solution for small businesses, Spark by Marketo, had average sales growth of more than 110% each month since its introduction last September. The company doubled its dedicated Spark sales team to support the growing small business channel — Marketo also reported more than 100 customers since its launch.

Marketo Announces Record-Breaking 2011 With 130% Year-Over-Year Revenue Growth


Marketo
, a provider of marketing automation and Revenue Performance Management (RPM) solutions, reported that it nearly doubled its customer count in 2011, signing 120 new contracts in December alone, and ending the year with 1,578 customers. Additionally, the company said it grew its revenue more than 130% year-over-year and nearly doubled its employee count.  

Marketo also reported it closed its largest deal ever in Q4 2011, and posted more than 400% year-over-year growth in its enterprise segment. New Marketo customers added in Q4 included Barnes & Noble College, Chrysler Fleet Division and F5 Networks. The company also hired Doug Grigg as its VP of Enterprise Sales to support its growing enterprise customer base.

Marketo Announces Record-Breaking 2011 With 130% Year-Over-Year Revenue Growth


Marketo
, a provider of marketing automation and Revenue Performance Management (RPM) solutions, reported that it nearly doubled its customer count in 2011, signing 120 new contracts in December alone, and ending the year with 1,578 customers. Additionally, the company said it grew its revenue more than 130% year-over-year and nearly doubled its employee count.  

Marketo also reported it closed its largest deal ever in Q4 2011, and posted more than 400% year-over-year growth in its enterprise segment. New Marketo customers added in Q4 included Barnes & Noble College, Chrysler Fleet Division and F5 Networks. The company also hired Doug Grigg as its VP of Enterprise Sales to support its growing enterprise customer base.

Marketo’s $50 Million In New Funding Opens Door To IPO, Draws Greater Financial Scrutiny From Analysts


The news that Marketo raised another $50 million in new venture financing has turned the spotlight on to the marketing automation and Revenue Performance Management categories. While the new round, led by Battery Ventures, highlighted the continued growth of Marketo and the two categories, talk of a 2012 IPO has drawn increased scrutiny on the financial performance of the emerging sectors.

In announcing the new round, Marketo CEO Phil Fernandez pointed out that the company 2010 revenue came in at $14 million, and projected sales in 2011 would grow by 140%, putting revenue in the $35 million range. He also forecasted that Marketo’s revenue would double in 2012, and said there is a “strong possibility” of an IPO in the next 12 to 15 months.

In total, Marketo has raised $107 million since its 2006 inception. From the $107 million raised, Marketo said it has $70 million available in the bank, and plans to use this for growth, both internationally and in product development, in the coming year.

Marketo’s Launch Of Separate Spark Brand Heats Up Competition For SMB Market Share


Marketo
today introduced Spark by Marketo, a new brand tailored for the rapidly growing small business segment. Built on the same technology foundation as Marketo’s core solution, Spark is designed as a “purpose-built” marketing automation solution with core functionality, priced for small businesses focused on accelerating immediate growth.

Designed to bring components of the company’s professional edition to a more streamlined user interface, the Spark solution is paired with training, support and mentoring services to help small businesses create cost-effective marketing campaigns. Positioned as a separate brand and offering from Marketo, Spark is reportedly priced at $750 a month for 30,000 emails per month, with no annual contract.

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