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eTrigue Integrates SugarCRM Into DemandCenter

Etrigue SugarCRM logosCloud-based marketing automation platform provider eTrigue has integrated SugarCRM into its DemandCenter solution. The integration is designed to provide visibility into a contact’s interest level by offering a full view of prospect and customer activity as they respond to emails, visit landing pages, download assets and participate in events.

The integration is immediately available to eTrigueDemandCenter users. Full interaction history is available for each prospect in SugarCRM, and is built to support effective engagement and convert new leads.

Etrigue Adds Mobile Access To DemandCenter Marketing Automation Application

eTrigue-Logo-300dpi-RGBeTrigue, a provider of software-as-a-service (SaaS) marketing automation systems, announced that its flagship DemandCenter marketing automation application now supports mobile operation and management with Apple iOS and Android mobile devices. eTrigue users now have smartphone or tablet access to their campaigns without the need to download and learn a separate application.

When Online Offers Fail

By Tony Tissot, Senior Director Of Marketing, eTrigue


The cause of the problem may be a failure to test for all likely scenarios, overcomplicated forms, or simply asking respondents to jump through an unrealistic set of hoops.

eTrigue Adds Progressive Profiling To Marketing Automation Platform

Marketing automation vendor eTrigue Corporation announced a new progressive profiling feature designed to reduce online form abandonment and improve its customers' data-gathering capabilities.

The company's Dynamic Progressive Forms (DPF) are designed for use with its flagship DemandCenter marketing automation suite, according to an eTrigue news release. Marketers using DPF will be able to request information from web site visitors gradually, using a pre-programmed sequence. This includes options to gather web-form data via progressive profiling – requesting additional information in a linear and systematic fashion – or based on the context of a user's interactions with the web site.

Marketing Automation Category Shows Record Growth in Q1 In Revenue & Customer Count

Marketing automation vendors across the board reported an increase in revenue, customers and year-over-year growth in Q1. Players focused on serving the enterprise-level market reached new milestones, while vendors catering to the SMB market reported record quarters as well. While some industry insiders attributed the growth to the need for more sophisticated marketing programs, vendors pointed out that other verticals, including healthcare and financial services, are adopting automation tools more rapidly.

Marketing Automation Vendors Report Solid Growth Trajectory As Q2 Wraps

chart_growth_imageRecent research has pointed to growth in the marketing automation category slowing from its break-neck pace of last year, but recent results from leading vendors support strong momentum for the category heading into the second half of the year.

Several vendors reported June was their strongest month ever in terms of adding new customers, and leading providers reached further milestones in their growth. 

Socially-Driven Tools, SMB Adoption Drive Marketing Automation Growth In Q3

Marketing automation vendors reported another healthy quarter of growth in revenue and new customers in Q3 2011. Driven largely by the increased adoption among SMB organizations, the category continues to grow and industry analysts point to more telling developments in the space.

 “We’re still seeing strength in the market; vendors are announcing Q3 quarter sales rates similar to second quarter,” noted David Raab, Principal, Raab Associates, Inc. “The market is beginning to stratify more clearly by client segment: microbusiness vendors (Infusionsoft, OfficeAutoPilot, Genoo, MakesBridge) have more clearly separated themselves from SMB systems (Pardot, Act-On, Net Results, SalesFusion) and from Enterprise vendors (Eloqua, Aprimo, Neolane).  HubSpot and Marketo are straddling: still largely SMB but looking to penetrate the Enterprise. I’m not sure they can serve both.”

eTrigue Adds Webcast Event Management And Prospect Data Features To DemandCenter Suite

eTrigue Corporation
recently announced the availability of new webcast event-management and prospect-management features for its marketing automation suite, eTrigue DemandCenter.

The new webcast event management capabilities are designed to simplify webcast workflow with drag-and-drop customization and automatic population of registration and attendance information into the marketing database. Marketers gain context to visitor activity with drill-down access for event details, visits and contact touch points.

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