The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their standard sales messaging to be more community and customer-focused and offer ways to help companies cope with new realities.
Martech companies and B2B agencies have stepped up with creative and value-based offers — from providing their solutions free of charge for a limited time to sharing useful resources and workshops for distance learning.
Here is a look at some of the software offerings, consulting services and resources available to B2B marketing and sales professionals during the crisis.
Discounted/Free Solution Offerings
Airship, a customer engagement platform, has made its web notification solution available at no cost to businesses for 90 days. The tool aims to help companies effectively communicate directly with their customers and reach them on various channels in real-time, even when they are not actively searching. To take advantage of the offer, sign up here by May 31, 2020.
Dun & Bradstreet, a global provider of business decisioning data and analytics, launched a data platform for government agencies that aims to inform mission-critical response and relief efforts across state and local communities. The complimentary COVID-19 Business Impact Research Platform is designed to provide data, analytics and insights to help government agencies and officials determine the full impact of the virus on their communities to plan risk mitigation and recovery initiatives, prioritize emergency management and economic support for those in need and determine workforce disruptions and supply chain risks. Dun & Bradstreet is also providing businesses with complimentary “health scans” designed to analyze a company’s customer portfolio, sales pipeline or supply chain to determine areas of risk and opportunity. Learn more and request access to the platform here.
Otter.ai, a speech to text transcription service, is offering two months free service of its enterprise offering, Otter for Teams, to support employees working remotely or from home. Sign up for the offer here.
Parse.ly, a content analytics platform, is offering its attribution tool, Content Conversions add-on, for free until May 31. The tool is designed to help companies gain clarity around their content and audience and tie the insights back to business initiatives. Get more information and sign up here.
PandaDoc, a document automation software as a service, launched a Free eSign product that aims to help keep business doors open and deals coming in through the COVID-19 crisis. The product allows companies to upload, send and collect signatures on an unlimited number of documents for an unlimited number of users. Learn more and sign up for the service here.
TrustRadius, a peer review site for businesses, is offering 30 days of 100% free True Intent data for qualifying software vendors to help offset the challenges of the post-COVID-19 market. True Intent is a list of companies that have recently read reviews of software products or other products in a specific business category on the TrustRadius platform. It is designed to help fuel pipelines with valuable, bottom-of-the-funnel data to enable software marketers to connect with decision-makers at the most crucial point in the buyer’s journey. Learn more and sign up here.
DealSignal, an on-demand contact data platform, is offering ABM marketers and sales teams the ability to prioritize and pursue financially healthy companies with a free list of private and public companies that have strong net-income and cash positions. The company is also offering to help companies with well-honed target account lists enrich accounts and/or leads with full-financial metrics and health indicators, as well as 100+ fields of verified contact and account data. Learn more here.
Brightcove, a video marketing platform, is offering 50 hours of its live streaming service, HD Live, free for 90 days to support the business community with virtual events. Learn more and register here.
Mintent is providing all local government organizations in North America a free subscription to its Content Marketing platform. The solution is designed to help marketing and communications teams working from home more effectively create and distribute content and provide visibility into all content and stages of the content marketing workflow process. Learn more here.
Influ2, a person-based advertising platform for B2B, is offering its solution for free until June 30, 2020, to every new client who signs up for a subscription. Learn more here.
Televerde, an integrated sales and marketing technology organization, launched an #InThisTogether campaign, a COVID-19 response program designed to provide organizations that have been hit the hardest by the coronavirus and are not currently engaged with Televerde with 90 days of inbound or outbound customer support at-cost. Get more information here.
Folloze, a personalized marketing platform, has opened the use of its own platform for free to marketing agencies and organizations in a multi-pronged initiative of solutions and workshops. Learn more and request your offer here.
Grapevine6, a sales engagement platform, is offering free access to its Enterprise-tier platform subscription to charitable organizations. Learn more here.
e-Spirit, a digital experience platform, is offering its hybrid content management system for three months risk-free. The offering is designed to enable E-commerce, manufacturing and other industries the ability to deploy a content management solution and manage the uncertainty of today’s market. Learn more here.
Drift, provider of conversational marketing & sales tools, announced that its product, Drift Video, is now available for free for nonprofit and education users. Learn more and register here.
Seismic, a sales and marketing enablement software provider, is offering free online learning and credential opportunities with Seismic University and Seismic’s Certification program for customers. Additionally, the company has revamped its in-person classroom-style courses into a virtual classroom setting, which are also free of charge for a limited time. These resources and others are designed to help customers develop their sales enablement skills and team training with educational experiences at home. Learn more here.
Expanded Features And Value
ON24, a digital experience platform provider, launched a first-of-its-kind COVID-19 Response webinar engagement tool within its ON24 Webcast Elite platform. The new feature is designed to mobilize ON24's network of more than 2,500 enterprises and their respective webinar audiences of more than a half-million professionals per day to join the fight against COVID-19. ON24 is also pledging $50,000 to the COVID-19 Solidarity Response Fund and encouraging every ON24 webinar attendee to help by engaging with the tool. Learn more here.
AdDaptive Intelligence, a digital advertising technology, launched “B2B ABM at Home,” a program designed to help those working from home deliver ads to business devices regardless of location. The program aims to enable advertisers to send the right messages to target accounts whether they are in the office or at home. Learn more here.
Sendoso, a sending platform, launched a new feature called Address Confirmation, designed to enable marketers to ask direct mail recipients to confirm their address before an item is sent. This will help organizations ensure packages are delivered to their current working location. Learn more here.
Consulting Services And Courses
Demandbase, an end-to-end ABM solution provider, has announced that two of its ABM Certification courses are now available for free through July 31, 2020. The ABM Certification program is designed to help practitioners make ABM work for their organizations. The classes provide best practices and training for various levels of expertise: Foundations, Advanced and Expert. The first two tiers — Foundations and Advanced — are available for free online. The company will also donate $1 for every person that completes the Certification to United Way, a charity helping communities around the globe deal with the impact of COVID-19. Register here.
Demand Spring, a revenue marketing agency, launched a series of “pay-what-you-can” virtual workshops for marketing executives. The half-day workshops are available to clients on a “pay-what-you-can” basis. Workshops include “Marketing Leadership in a Time of Crisis” and “Pivot Your Marketing Strategy and Messaging for COVID-19.” For more information, email firstname.lastname@example.org.
Folloze is hosting weekly community-driven workshops, designed to allow marketing leaders and practitioners to gather to discuss ways to close the revenue gap and deliver on their revenue goals. These workshops are focused on idea-sharing and problem-solving and explicitly preclude selling of any sort. Learn more here.
LeadMD, a revenue performance consultancy, is offering an hour of facilitated brainstorm sessions with its go-to-market experts to help marketers uncover where they can have the biggest impact and meet buyers’ needs. Topics include “shifting budget to meet buyer demand” and “messaging alignment.” Learn more here.
Integrate, a provider of enterprise software for marketing and advertising, is hosting “Pivot” sessions with customers. These 60-90-minute working sessions with top customers (and a few prospects) discuss what’s happening with their buyers and what other marketing teams are doing as they move through the phases such as first response, adapt and overcome and re-build and position for recovery. Learn more here.
Resources To Bookmark
Content4Demand, a B2B Content Strategy & Creative Agency, has released a variety of articles to help marketers adjust to the current crisis, including:
- Meeting The Moment: How B2B Brands Are Adapting Content Strategies In A Time Of Crisis
- Pivot Don’t Panic: 6 Ways Marketers Can Adapt In Times Of Uncertainty
RollWorks, an account-based platform, is providing marketers with a variety of resources to navigate this tough time, including:
- Canceled Events? 7 Quick Tactics To Make Up The Demand Gap
- Marketing Plan B: 8 Tactics To Build Demand In A Down Economy
Walker Sands, a B2B integrated marketing agency, is offering a resource center for B2B marketers called “B2B Marketing Insights Playbook for COVID-19.” The playbook is comprised of peer-based, real-time trends and provides recommendations on messages, channels and budgets for B2B marketers faced with new challenges and tough decisions. The agency is collecting weekly feedback via this survey to update the playbook.
BenchmarkONE launched a resource hub called “The Small Business Guide to Going Remote,” featuring a variety of content that covers topics such as communicating with customers, utilizing email marketing, hosting webinars and more.
The Mx Group, a B2B agency, recently published a variety of articles related to marketing in the time of Covid-19, including:
- Creativity In Crisis
- Refocusing After Event Cancellations
- Right Now, There’s No Such Thing As The ‘Right’ B2B Sales Strategy
- The Time Is Now To Double Down On Sales & Marketing Alignment
NetLine, a B2B content syndication lead generation network, launched a content library called “Certain Content for Uncertain Times” aimed to help customers gain a stable footing. There are 15 un-gated assets available, specifically focused on topics such as working from home, remote employee management, stress/anxiety, mindfulness and stress management. The company also launched a B2B Audience Oriented Library called “How COVID-19 Has Impacted B2B Content Consumption” and a companion newsletter called “The Surveyor.”
Quarry, marketing communications and advertising agency, has created a three-part "B2B Marketing in the Time of COVID-19" reference guide series that covers topics such as campaign considerations, sales support and brand inspiration. The un-gated guides are available on a hub that also curates a library of trustworthy third-party articles.
Sendoso is offering a work-from-home resource hub that shares tips on how to engage prospects and customers in a new world.
ClearVoice, a content marketing platform provider, launched an E-book titled, “Crisis Management And Recovery,” created to help companies address their communication and content strategies during these times.
Criteria For Success, a sales growth consultancy, developed a variety of content to help organizations navigate the current crisis, including: