SiriusDecisions presented its Fifth Annual Return on Integration (ROI) Awards. during its 2011 Summit, held May 4-6 in Scottsdale, AZ, and this year’s winnners included F5 Networks, Iron Mountain and Kronos Inc.
Recognizing superior sales and marketing alignment performance, the awards The honorees were selected from organizations SiriusDecisions has observed implementing winning strategies by applying innovative sales and marketing integration practices to maximize topline growth.
The Fifth Annual SiriusDecisions ROI awards were presented to the following executives on behalf of the three winning companies:
· F5 — Dave Janssen, Vice President, Worldwide Sales Operations; and Kirby Wadsworth, Vice President, Global Marketing;
· Iron Mountain — Jerry Rulli, Executive Vice President, Worldwide Sales; and Colleen Langevin, Senior Vice President, Marketing;
· Kronos Inc. — Jim Kizielewicz, Senior Vice President and Chief Marketing Officer; and Stephan Gray, Vice President, Corporate Marketing.
SiriusDecisions selected the members of the ROI Award Class of 2011 based on their successful utilization of a threefold strategy for sales and marketing alignment. The winners were chosen based on their unique integration of sales and marketing processes, interdependent relationship between sales and marketing, strong alignment of goals between sales and marketing and their ability to leverage advanced systems to enable alignment and their ability to measure results effectively.
"Our Summit theme is ‘BtoB Sales and Marketing: Forging a New Alliance,’ and this group of recipients have done a great job of putting that theme into practice — leveraging an integrated sales and marketing strategy and demonstrating that the execution of that strategy has supported strong corporate financial performance,” said Richard Eldh, SiriusDecisions Managing Director, Co-Founder and Conference Chair.