Today’s B2B buyers are enabled not just by the web, but also by a proliferation of digital channels. These shifts enable buyers to take control of the buying process by researching online before speaking with a salesperson.
Given this new approach, marketing is evolving from a one-way “push” model into a two-way engagement model. Marketers must now demonstrate value and build trust by educating prospects throughout their buying journey.
Many marketers struggle to grasp the new concepts, terms and methodologies driving the new marketing landscape. There is now a great deal of controversy regarding the roles of inbound marketing and content marketing as part of the overall marketing process. Marketers are challenged to address key questions about the roles of disparate teams and initiatives, such as: How do one define them? How do they relate to one another? How does one use them to drive revenue?
On January 24, 2012 at 1:00 p.m. EST, these and other questions will be addressed in The Great Marketing Conversation a one-hour web event presented by DemandGen Report.
Candyce Edelen, CEO of Propelgrowth, a sales and marketing consultancy specializing in B2B marketing strategy and communications for the Capital Markets, will moderate a panel of marketing experts and thought leaders to discuss how content marketing and inbound marketing can help drive revenue. The panel is comprised of market experts including:
- Ardath Albee – Speaker and Author of eMarketing Strategies for the Complex Sale (@ardath421)
- Mike Volpe – Chief Marketing Officer, HubSpot (@mvolpe)
- Robert Rose – Author and Strategist-In-Residence, Content Marketing Institute (@Robert_Rose)
- Marcus Sheridan – Speaker and blogger, The Sales Lion (@TheSalesLion)
EVENT: The Great Marketing Conversation
DATE: Tuesday, January 24, 2012
TIME: 1:00 – 2:00 p.m. EST / 10:00 – 11:00 a.m. PST
Click here to register now!