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Pardot Reports Strong Client Growth, New Product Features During Q1 2012


Pardot
has joined a growing list of marketing automation software companies reporting solid growth numbers during the first quarter of 2012.

The company, which focuses on the SMB marketing automation software solutions, reported 114 new clients during the quarter. The growth follows what the company called a record-breaking fourth quarter of 2011, when it added 140 new SMB clients and added advanced campaign reporting and analysis capabilities to its product line.

"Simplicity and service are Pardot hallmarks, and we stayed true to this course again in Q1," said Adam Blitzer, Pardot COO and co-founder, in a company press release. "We made the product even easier to use, while also adding tools that improve a marketer's ability to implement, monitor and refine programs. And, we launched an all-new training program, including 18 complimentary classes. By continuing to put our customers' needs first, 2012 is off to a great start."

Pardot added a number of additional new features and services during the first quarter of 2012, including new email, form and search engine optimization tools; a user training program; and a new client community for sharing best practices and communicating with Pardot team members.

"The SEO tools provide insight into a company's digital brand that wasn't readily available until now," said Zach Bailey, vice president of products at Pardot. "Combined with other Pardot tools, marketers can quickly turn new data into actionable, effective programs. It's just one more way we are simplifying the many tasks that small business marketers juggle on a daily basis."

Other marketing automation vendors reported equally strong numbers during the quarter. Marketo recently announced 130% year-over-year revenue growth, while Act-On Software reported a 350% increase in revenue during Q1.