SalesFUSION, an integrated sales and marketing demand generation platform, recently announced its partnership with Sage Software, a global supplier of business management software, adding to Microsoft Dynamics CRM and AppExchange among other CRM integrations.
SalesFUSION’s marketing platform is built from a CRM-style database designed to allow more flexibility and integration to the CRM. The partnership is aimed at fusing the marketing automation platform of SalesFUSION, the Sage CRM and Saleslogix CRM solutions. Additionally, the integration offers automation population of detailed campaign response activity, generated and captured within SalesFUSION to the lead, contact and account records in CRM.
The marketing accelerators are designed to provide embedded marketing functionality available for Sage and Saleslogix CRM users, including email marketing and trigger-based campaigns; web visitor tracking; landing and lead capture pages, social media publishing, tracking and sharing; as well as lead scoring and management.
“Our goals in the partnership are to extend our channel sales strategy in the Sage partner community and become the leading marketing automation software partner for Sages CRM by the end of 2011,” said Kevin Miller, EVP of Marketing at SalesFUSION.
Offered to Sage CRM and Saleslogix CRM users, SalesFUSION will debut the integration during Sage Summit 2011 July 10-15 in Washington, DC.