Silverpop recently announced significant growth in its first quarter year-over-year sales performance. The company reported a 50% increase in closed new business compared to Q1 2011. Additionally, Silverpop increased its professional services revenue by 60% and partner-generated new business by nearly 500%, also as compared to Q1 2011.
Silverpop's new customer wins span a variety of industries. Newly added clients this quarter include Acuity Brands Lighting, Malwarebytes Corporation, Public Relations Society of America (PRSA), WOMMA (Word of Mouth Marketing Association), Wilton Industries, Stonyfield and U-T San Diego.
Also in Q1 2012, Silverpop acquired CoreMotives, a marketing automation solution that integrates with Microsoft Dynamics CRM. In October 2011, Silverpop also acquired PlacePunch, a location-based marketing platform. PlacePunch has doubled its revenue since the acquisition, according to a Silverpop press release.
In March, Silverpop was named Adobe’s digital marketing platform partner of the year. The honor, which was presented at the Adobe Partner of the Year awards ceremony during the company's annual Digital Marketing Summit, recognizes top performing partners who drove joint opportunities for both companies, achieved year-over-year growth, and aligned to develop and deliver solutions to mutual clients.
“Last quarter is one I am especially proud of, in that we outperformed aggressive goals in nearly every aspect of our business,” noted Silverpop CEO Bill Nussey. “From new sales to partner relationships to our expanding product and services offerings, Silverpop experienced tremendous success and the momentum continues.”
Nussey noted that Silverpop is focused on investing in its customers’ success by helping them engage their own customers and prospects with relevant and personal interactions.
New Silverpop customer Public Relations Society of America highlighted this capability as a key reason for choosing Silverpop.
“We have a very segmented audience, including current members, students, and prospects as well as sub-groups within those audiences, such as specific chapters, chapter leadership and volunteers,” said PRSA’s Senior IT Director Alex Ortiz. “Given all the messages we need to share, we felt that we were simply sending too much email, too often. We selected Silverpop to help us meet our goal of reaching those who want to hear from us, how and when they want to do so. With Silverpop we will be able to deliver timely and relevant communications, while reducing overall volume and increasing recipient satisfaction.”