COVID-19 Update
Subscribe

ABM Innovation Summit Keynote Spotlights 3 Core Concepts Of Third Phase Of ABM

Demand Gen Report has been covering the rapid growth of account-based marketing and key players — from practitioners to solution providers — in the space from the start. Year over year, our benchmark research shows more marketers already practicing or planning to practice ABM in some way. Our 2019 research revealed that half of the respondents (50%) have had their initiatives in place for more than a year, while 25% have been practicing ABM between six and twelve months. Only 6% of respondents said they are not doing ABM yet.

Demandbase CEO Discusses New Phase Of ABM, Shares Sneak Peek Into Upcoming ABM Innovation Summit

Editor's note: Demandbase has announced that The ABM Innovation Summit will be rescheduled due to concerns surrounding the coronavirus. More details here. 

Account-based marketing has already made its mark as an essential part of a B2B marketing and sales strategy, and the next phase of ABM is already on the horizon. As B2B marketing evolves, so do the strategies within it. And ABM is no exception. Marketers must keep up with new trends and innovations to stay ahead of the curve and their competitors.

This is why events like The ABM Innovation Summit — presented by Demandbase on March 17-18, 2020 — play an integral role in the advancement of ABM practitioners. Now in its seventh year, the Summit is the conference for B2B marketers looking to accelerate their ABM strategies by learning from peers who are practicing it every day.

Mark Your Calendars: An Editor’s Guide To 2020’s Must-Attend B2B Events

I have been covering the B2B marketing and sales space for four years. When I started in January 2016, I was instantly sent to cover my first industry event about a month and a half into my role. “Book your flight, ASAP,” they said. “We’re sending you to Arizona!” Full disclosure: prior to that, I was a beauty editor who covered Fashion Week, not large industry trade shows. To be honest, the only ones I did attend were because my husband dragged me to Auto and Motorcycle shows in NYC every year.

  • Published in Blog

Q&A: JLL To Tackle Top ABM Misconceptions At Innovation Summit

Kate FisherAs more marketers dip their toes into ABM, early adopters are stepping forward and sharing their experiences with common hurdles and challenges that can be avoided via the right combination of technology, research and support. Ninety-three percent of marketers say ABM is extremely or very important to their organizational success, according to Demand Gen Report research. Yet, 75% have had their ABM strategy in place for less than a year and are still fine tuning it, making peer input invaluable.

Subscribe to this RSS feed