Latest In: Akoonu

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Akoonu Debuts Platform For Account-Based Sales

Akoonu Debuts Platform For Account-Based Sales

Akoonu for Sales aims to make sales representatives more productive by reducing manual data entry and improving visibility…

Solution Spotlight May 1
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Customer Journey Mapping Emerging As Top Priority Among B2B Marketers

Customer Journey Mapping Emerging As Top Priority Among B2B Marketers

Expanding on the foundational step of buyer personas, many marketers are now going a step deeper by creating…

Industry News December 14
Akoonu buyer journey content audits content gap analysis content inventories Content Strategy Inc Content4Demand funnel personas
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Content Inventories And Audits: Two Components Of Successful Gap Analysis

As B2B companies continue to invest more and more resources, time and energy into content, many are starting…

Industry News June 22
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Akoonu Unveils New MAP And CRM Integrations, Launches Content Planning Module

Akoonu Unveils New MAP And CRM Integrations, Launches Content Planning Module

Akoonu, a digital marketing platform specializing in buyer journey maps, customer personas and content planning, has unveiled expanded…

Industry News May 11
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B2B Buyer Personas Gain Positive Boost With Technology

B2B Buyer Personas Gain Positive Boost With Technology

While persona marketing is not a new concept, rapid advances in marketing technology are enabling B2B marketers to…

Industry News April 13
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The Buyer's Journey Is The Centerpiece Of ABM Success

The Buyer’s Journey Is The Centerpiece Of ABM Success

For B2B companies, account-based marketing (ABM) represents a major shift in the traditional marketing focus from pure lead…

Demanding Views February 23
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Akoonu Unveils Cloud-Based Content Marketing Solution

Akoonu Unveils Cloud-Based Content Marketing Solution

Akoonu, a buyer personas and customer journey mapping solution provider, launched a cloud-based content marketing platform. The solution…

Industry News May 22
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