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Exclusive Interview: Triblio CEO Discusses Liferay Acquisition, Market Expansion & Future Of ABM

Liferayheadshot andre2, a digital experience platform provider, recently acquired a controlling interest in Triblio, an ABM company. Liferay also committed to an ongoing investment in Triblio’s ABM programs, although the companies will continue to operate independently. In an exclusive interview with Demand Gen Report, Triblio CEO Andre Yee shared details about how the acquisition came about and what it means for the company and its customers. He also weighed in on whether more mergers and acquisitions among ABM solution providers may be on the horizon in 2019.

Triblio’s Andre Yee Makes A Case For ABM At #Bii17

I’m sure you’ve heard about a little marketing strategy called account-based marketing (ABM). You may even be sick of the term. Whatever your thoughts are, it’s hard to deny the benefits of taking an account-first approach. B2B companies far and wide have benefitted from ABM — (enter shameless plug for our sister publication ABM In Action, #sorrynotsorry) — but why should others consider it?

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