COVID-19 Update

Mind The Gap: 5 Ways To Avoid A Lead Handoff Disaster

Andrew Davies idioSales and marketing alignment remains a hot topic. For many B2B CEOs, it will likely rank among their top concerns for the year.

An Aberdeen Group study noted that highly aligned organizations achieved an average of 32% year-over-year revenue growth, while their less aligned competitors saw a 7% decrease in revenue. And few sales and marketing organizations are aligned. According Forrester, just 8% of companies say they have tight alignment between sales and marketing.

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