Latest In: Ann Handley

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Conex 2019: Enhancing Content Creation & Distribution Strategies To Cater To Modern Buyers

Conex 2019: Enhancing Content Creation & Distribution Strategies To Cater To Modern Buyers

As buyer preferences continue to evolve towards efficiency, convenience and a need to binge, marketers must deliver on…

Industry News August 22
Andrew Spoeth Andy Johnson Ann Handley CEO and Founder of Kapost Chief Content Officer for MarketingProfs CMO of Marketo Head of Social Media Marketing for CA Technologies Howard Sewell marketing ROI Marketo virtual event President of Spear Marketing Group Sanjay Dholakia Toby Murdock VP Business Development and Alliances for NetBase
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Content Engagement Scoring, Social Shaping The New Rules Of Marketing

Top B2B marketers are using improved analytic tools to get a better handle on how buyers are engaging…

Industry News September 25
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B2B Content2Conversion Takeaway: Think Like A Publisher

The content team of tomorrow will look a lot like the publishing team of today. That was one…

Industry News April 24
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Ann Handley Shares Content Creation Best Practices

Most B2B companies are investing in content marketing, in fact the Content Marketing Institute found that 91% are…

Industry News April 16
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C2C Power Panels To Focus On Specific Stages Of The Buying Cycle

Addressing the unique needs of B2B marketers, this year's Content2Conversion (C2C) Conference will offer three Power Panels, each…

Industry News March 12
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Experts Reveal Content Marketing Truisms—And A Few Important Non-Truisms

Content marketing is nothing new. Regardless of the type of content, the goals remain the same: inform, educate,…

Industry News November 6
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Author Ann Handley Shares Insights On Content’s Connection To Demand Generation Success

There has been a flood of research and analysis popping up over the last few years pointing to…

Industry News March 15
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