Latest In: big data

Analytics big data data Marketing analytics SMEs
3 Ways SMEs Can Keep Up With The Rapid Sophistication Of Marketing Analytics

3 Ways SMEs Can Keep Up With The Rapid Sophistication Of Marketing Analytics

Big Data analytics is a field that is advancing by the hour. In marketing, these insights have become…

Demanding Views August 17
AI Allison Snow Aman Naimat artificial intelligence big data content marketing strategy Demandbase EverString Forrester Research James Regan Matt Amundson Matt Senatore MRP Qubole SiriusDecisions
B2B Marketers Adopting AI To Streamline And Scale Personalization, Messaging And Consistent Customer Experience

B2B Marketers Adopting AI To Streamline And Scale Personalization, Messaging And Consistent Customer Experience

Artificial Intelligence (AI) and machine learning are being baked or integrated into every aspect of B2B technology. Early…

Industry News March 28
artificial intelligence big data Big Data architecture platform customer data digital transformation engagement platform marketo Project Orion
Marketo Unveils Big Data Architecture Platform

Marketo Unveils Big Data Architecture Platform

Marketo has announced the public availability of its Engagement Platform, which the company said is designed to reduce…

Industry News March 3
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
big data cloud IoT Cloud Oracle realtime analytics tool
Oracle Expands Cloud Platform to Power Real-Time Analytics

Oracle Expands Cloud Platform to Power Real-Time Analytics

Oracle has launched a new cloud service called the Oracle Data Integrator Cloud, which the company states can…

Industry News February 13
big data CenturyLink Cloudera data integration Data management Marketing analytics
CenturyLink Launches Big Data As A Service With Cloudera

CenturyLink Launches Big Data As A Service With Cloudera

CenturyLink announced it has launched Big Data as a Service (BDaaS) with Cloudera. The solution is designed to…

Industry News January 23
big data CDP Institute customer data platform David Raab Marketing analytics
Study: Customer Data Platforms Expected To Exceed $1B In Revenue By 2019

Study: Customer Data Platforms Expected To Exceed $1B In Revenue By 2019

New research from the CDP Institute shows that the customer data platform (CDP) industry is expected to exceed…

Industry News January 19
big data Data management Heap Marketing analytics Matin Mavassate Matin Movassate
Heap Raises $11M To Enhance, Streamline Analytics Stack

Heap Raises $11M To Enhance, Streamline Analytics Stack

Web and iOS analytics company Heap has raised $11 million in Series A funding that it will use…

Financial News August 19
Accountbased marketing big data Bombora Erik Matlick Marketing analytics marketing and sales alignment
How Data Creates Harmony Between Sales and Marketing

How Data Creates Harmony Between Sales and Marketing

B2B marketers are flocking to the account-based marketing (ABM) trend, attempting to focus only on their best prospects…

Demanding Views June 24
big data Hawthorne Direct Marketing analytics ROI
Big Data Requires Marketers To Embrace The “Science And Art” Approach

Big Data Requires Marketers To Embrace The “Science And Art” Approach

The impact of Big Data on business practices such as marketing are profound, and will continue to be…

Demanding Views May 20
big data buyer engagement buyer personas customer einsights customer insights data-driven datadriven Marketing analytics personalization targeting
B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B Marketers Leveraging Data To Make Buyer Personas More Accurate And Actionable

B2B marketers are starting to rely more on data-driven persona development as a way to personalize their interactions…

Industry News October 7
Alteryx Alteryx 100 big data Marketing analytics Workflow management
Alteryx Unveils Collaboration, Workflow Updates To Analytics Platform

Alteryx Unveils Collaboration, Workflow Updates To Analytics Platform

Alteryx, a data analytics software company, announced it has launched a new release of its data blending and…

Industry News September 4
big data Damon Waldron demand generation lead generation Leadspace Marketing analytics
How To Find Your Buyers Faster Than Your Keys

How To Find Your Buyers Faster Than Your Keys

Finding the right buyers can feel a little like searching for buried treasure with a faded and blurry…

Demanding Views July 21
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series