Latest In: BrightFunnel

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Terminus CEO Shares Details On BrightFunnel Acquisition, Plans For Growth Of ABM Platform

Terminus CEO Shares Details On BrightFunnel Acquisition, Plans For Growth Of ABM Platform

Terminus recently acquired BrightFunnel, a marketing attribution and forecasting solution, highlighting an ongoing trend of converging technologies to…

Industry News January 17
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Terminus Adds Marketing Analytics, Multi-Touch Attribution With BrightFunnel Acquisition

Terminus Adds Marketing Analytics, Multi-Touch Attribution With BrightFunnel Acquisition

Account-based marketing platform provider Terminus has announced it has acquired BrightFunnel, a marketing attribution and forecasting solution, for…

Industry News January 3
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The Marketo Meltdown And The Holy Grail Of SaaS Stickiness

The Marketo Meltdown And The Holy Grail Of SaaS Stickiness

This article originally appeared on the BrightFunnel blog on July 26, 2017. When I got into the office…

Demanding Views July 28
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BrightFunnel Launches Machine Learning-Powered Attribution Engine

BrightFunnel Launches Machine Learning-Powered Attribution Engine

BrightFunnel, a marketing attribution platform, has announced the launch of its Machine Learning Attribution Engine, which is designed…

Industry News April 24
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BrightFunnel Taps Former LinkedIn Exec As Chief Product Officer

BrightFunnel Taps Former LinkedIn Exec As Chief Product Officer

BrightFunnel, a marketing attribution platform, has announced the appointment of Chris Mann as Chief Product Officer. Mann will…

Industry News April 14
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Study: ABM Benchmark Insights Highlight 5 Reasons To Kick Off An ABM Program

Study: ABM Benchmark Insights Highlight 5 Reasons To Kick Off An ABM Program

Account-based marketing (ABM) is becoming the hottest thing in B2B marketing since automation — and for good reason. New…

Industry News August 12
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